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Pantelic, Darko
Publikationer (10 of 17) Visa alla publikationer
Blunck, E., Gillpatrick, T., Weigert, V. & Pantelic, D. (2016). A comparison between future German and U.S. decision makers attitudes toward sustainability. In: : . Paper presented at 15th International Business and Economy Conference (IBEC), January 6-9, 2016, Nürtingen-Geislingen University, Germany.
Öppna denna publikation i ny flik eller fönster >>A comparison between future German and U.S. decision makers attitudes toward sustainability
2016 (Engelska)Konferensbidrag, Publicerat paper (Refereegranskat)
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29564 (URN)
Konferens
15th International Business and Economy Conference (IBEC), January 6-9, 2016, Nürtingen-Geislingen University, Germany
Tillgänglig från: 2016-03-02 Skapad: 2016-03-02 Senast uppdaterad: 2016-03-02Bibliografiskt granskad
Pantelic, D. & Pinter, F. (2016). Intercultural know-how and understanding: The basis for negotiations with partners from the US. Business Perspectives and Research, 4(2), 146-160
Öppna denna publikation i ny flik eller fönster >>Intercultural know-how and understanding: The basis for negotiations with partners from the US
2016 (Engelska)Ingår i: Business Perspectives and Research, ISSN 2278-5337, Vol. 4, nr 2, s. 146-160Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

In the ever-more connected and intertwined world, driven by specialization, economies of scale, and outsourcing, results are obtained through extensive communication and collaboration in international environment. We are witnessing successful complex business endeavors that rely on unobstructed and creative exchange of information and synergy of skills and resources. These processes are accomplished in international environment to a greater extent than ever. This calls for a deeper understanding of intercultural processes and communication for the purpose of achieving business results. This article aims to provide the guidance in negotiating with American partners, based on a number of structured interviews. Attempt was made to link major intercultural theories with practical experience of Austrian companies and individuals working with their United States (US) partners, as well as with self-assessment of a number of American business people. According to the best of our knowledge, there is a shortage of articles that deal with specific features of negotiating with American partners.

Nyckelord
International negotiation; business negotiations; intercultural; Austria; USA
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-31208 (URN)10.1177/2278533716642644 (DOI)2-s2.0-85048774332 (Scopus ID)
Tillgänglig från: 2016-08-09 Skapad: 2016-08-09 Senast uppdaterad: 2019-02-21Bibliografiskt granskad
Pantelic, D., Sakal, M. & Zehetner, A. (2016). Marketing and sustainability from the perspective of future decision makers. South African Journal of Business Management, 47(1), 37-47
Öppna denna publikation i ny flik eller fönster >>Marketing and sustainability from the perspective of future decision makers
2016 (Engelska)Ingår i: South African Journal of Business Management, ISSN 2078-5585, E-ISSN 2078-5976, Vol. 47, nr 1, s. 37-47Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Contemporary research on sustainability is fragmented between multiple disciplines and areas, with on-going debates about methodological as well as practical issues. The core value of sustainability is embedded in the long-term maintenance of quality of life and contains environmental, economic and social components. Business organizations have a substantial responsibility for preserving the quality of life for future generations, as a result of the role they play in transforming natural and societal resources into goods and services. The marketing function is a major force in strategic decision-making in contemporary organizations. With its arsenal of tools for influencing (managing) consumption patterns, marketing must take responsibility for sustainable behaviour of both organizations and consumers. This article discusses the role of marketing in facilitating sustainable behaviour. Contemporary marketing education may not prepare students to use marketing’s influence to support sustainability. This study, using senior level Marketing students, assesses the perceptions,opinions and attitudes towards sustainability at three different universities in Austria, Portugal and Serbia. These students represent future decision makers shaping marketing and business strategies. The results of this research inform the marketing academic community about its ability to build contemporary curricula, as well as marketing professionals who seek justification for sustainable marketing strategies. Business schools, in their role of educators, should assume more active role in shaping students’ attitudes towards sustainability.

Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-31209 (URN)000373032200005 ()2-s2.0-84973889180 (Scopus ID)
Tillgänglig från: 2016-08-09 Skapad: 2016-08-09 Senast uppdaterad: 2017-11-28Bibliografiskt granskad
Pantelic, D., Sakal, M. & Raković, L. (2016). Pharmaceutical industry’s web 2.0 initiatives in the new communication landscape. Ekonomika Preduzeca (3-4), 289-300
Öppna denna publikation i ny flik eller fönster >>Pharmaceutical industry’s web 2.0 initiatives in the new communication landscape
2016 (Engelska)Ingår i: Ekonomika Preduzeca, ISSN 0353-443X, nr 3-4, s. 289-300Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Pharmaceutical companies function in complex, heavily regulated markets characterized by declining access to physicians, limited customer loyalty, downward pricing pressure and low levels of public trust. The communication with key influencers requires above-average creativity and knowledge, and old, analogue patterns of communication in the new digital world are not an effective option anymore. Building on the fundamental ideas of Web 2.0, this paper deals with Web 2.0-oriented solutions for pharmaceutical companies. New communication landscape requires pharmaceutical companies to rethink the communication logic, which will help them to reach out to key influencers.

Ort, förlag, år, upplaga, sidor
Serbian Economists Association, 2016
Nyckelord
Web 2.0, pharmaceutical industry, social media, marketing
Nationell ämneskategori
Företagsekonomi Kommunikationsvetenskap
Identifikatorer
urn:nbn:se:hj:diva-31950 (URN)
Tillgänglig från: 2016-10-10 Skapad: 2016-10-10 Senast uppdaterad: 2016-10-27Bibliografiskt granskad
Pantelic, D. & Pinter, F. (2015). Intercultural know-how and understanding: The basis for negotiations with partners from USA. In: Margarethe Uberwimmer, Teresa Gangl, Martina Gaisch, Robert Fureder, David Humbarger, Friedrich Bauinger, Hannes Hofstadler, Jorg Kraigher-Krainer, Christian Stadlmann, Pavel Strach (Ed.), Cross-cultural business conference 2015: Proceedings. Paper presented at Cross-Cultural Business Conference 2015 21st - 22nd May 2015, FH Upper Austria, Steyr Campus (pp. 145-160). Aachen: Shaker Verlag
Öppna denna publikation i ny flik eller fönster >>Intercultural know-how and understanding: The basis for negotiations with partners from USA
2015 (Engelska)Ingår i: Cross-cultural business conference 2015: Proceedings / [ed] Margarethe Uberwimmer, Teresa Gangl, Martina Gaisch, Robert Fureder, David Humbarger, Friedrich Bauinger, Hannes Hofstadler, Jorg Kraigher-Krainer, Christian Stadlmann, Pavel Strach, Aachen: Shaker Verlag, 2015, s. 145-160Konferensbidrag, Publicerat paper (Refereegranskat)
Ort, förlag, år, upplaga, sidor
Aachen: Shaker Verlag, 2015
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29565 (URN)9783844036466 (ISBN)
Konferens
Cross-Cultural Business Conference 2015 21st - 22nd May 2015, FH Upper Austria, Steyr Campus
Tillgänglig från: 2016-03-02 Skapad: 2016-03-02 Senast uppdaterad: 2016-03-02Bibliografiskt granskad
Pantelic, D., Milovanov, O. & Zehetner, A. (2014). Building competitiveness through globalization: The impact of consumption convergence. Strategic Management, 19(4), 58-66
Öppna denna publikation i ny flik eller fönster >>Building competitiveness through globalization: The impact of consumption convergence
2014 (Engelska)Ingår i: Strategic Management, ISSN 1821-3448, Vol. 19, nr 4, s. 58-66Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Being a consumer is a learned behavior. As much as consumption patterns are transferred through the process of socialization, especially at younger age, through the dominant influence of the nuclear family, differences in consumer culture are apparent. Attitudes, values and preferences change in early adulthood, stressing the intergenerational gap. We aim to investigate the differences in consumption patterns between members of the same family that belong to different generations, specifically parents-children. We will access theirpreferences towards different groups of products, with the intention of stressing the impact of democratization of information access and globalization as a vehicle of market integrations. The research will cover the product/service groups identified by literature as “cultural product categories”. The impact of globalization will be measured by implementing basic tests of differences on two generational cohorts, searching for preferences towards global versus local products. We will investigate, more closely, the presence of consumer ethnocentrism in different economical conditions (developed vs. developing economy) and between different generations (parents vs. children). Research will be conducted in Serbia and Austria, aiming to discover the behavioral patterns in consumption and their change. Managerial implications are related to creating marketing strategies that respond the best to consumer preferences in different industries, age groups or geographies, especially uncovering consumption convergence, that can exploit economies of scales in production and/or marketing. Interestingly, debate about existence of global culture does not lose its significance and the opinions are polarized regarding the processes that shape the contemporary societies and markets.

Nyckelord
Globalization; consumer behavior; consumption patterns; ethnocentrism; convergence
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29552 (URN)
Tillgänglig från: 2016-03-01 Skapad: 2016-03-01 Senast uppdaterad: 2016-03-01Bibliografiskt granskad
Pantelic, D., Sakal, M. & Matkovic, P. (2014). Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing]. Ekonomski Pogledi, 16(3), 235-250
Öppna denna publikation i ny flik eller fönster >>Bеб 2.0 концептиу B2B маркетингу [Web 2.0 concepts in B2B marketing]
2014 (Serbiska)Ingår i: Ekonomski Pogledi, ISSN 1450-7951, Vol. 16, nr 3, s. 235-250Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

The article looks into the fundamental principles of Web 2.0, on which social media are based. In addition, an overview is provided of the results of selected studies of the opinions of B2B organisations on the use of social media. The article's main objective is to acquaint marketers on B2B markets with the logic and advantages of using social media as a modern-day tool for interaction with the target market.

Nyckelord
B2B; marketing; Web 2.0; social media
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29551 (URN)
Tillgänglig från: 2016-03-01 Skapad: 2016-03-01 Senast uppdaterad: 2016-03-01Bibliografiskt granskad
Sakal, M., Raković, L. & Pantelic, D. (2014). Errors in user developed applications. Strategic Management, 19(1), 35-41
Öppna denna publikation i ny flik eller fönster >>Errors in user developed applications
2014 (Engelska)Ingår i: Strategic Management, ISSN 1821-3448, Vol. 19, nr 1, s. 35-41Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Volatile market and legislative conditions impose constant changes on business processes, also demanding a change in the requirements set before information systems. As a solution to a situation in which the existing information systems cannot reach an adequate level of quality to keep up with the changes set up before them, user developed applications emerge, which are often developed in spreadsheet programs. Without questioning the benefits and utility of user developed applications in spreadsheet programs, practical experience nevertheless testifies to the consequences of errors in the development. The aim of this article is to give specific examples which draw attention to the seriousness of this issue and the need to introduce a framework for building and using user developed applications in spreadsheet programs.

Nyckelord
End user development; spreadsheets; errors
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29554 (URN)
Tillgänglig från: 2016-03-02 Skapad: 2016-03-02 Senast uppdaterad: 2016-03-02Bibliografiskt granskad
Milovanov, O., Pantelic, D. & Sakal, M. (2014). Impact of social media on consumption patterns: Evidence from Republic of Serbia. Вестник Омского университета (4), 4-13
Öppna denna publikation i ny flik eller fönster >>Impact of social media on consumption patterns: Evidence from Republic of Serbia
2014 (Engelska)Ingår i: Вестник Омского университета, ISSN 1812-3996, nr 4, s. 4-13Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

Social media has gained an increasingly important role in consumer life. Building a permanent social network presence and interacting through online communication have become a very popular and inevitable sphere of modern society. Social networks represent a great platform for gradual emergence and promotion of consumer-brand relationships, where both retailers and consumers participate in the creation of online brand communities. From the marketing perspective consumers all over the world are strongly connected to each other via engagement in online word-of-mouth communication, generating new patterns in brand purchasing processes. Having given that teens and young adults are considered main advocates of this trend, we extrapolated this idea to accessing the student population, with premise that their behavior is more specific to related research question than random sample perspective would be. The intention of the study was to investigate the role and the importance of social media among the student population in the Republic of Serbia, with a special emphasis on their opinions and attitudes towards gathering and using online information about brands. The results should be beneficial for marketing professionals in terms of better understanding consumer behavior, as one of the most complex and unpredictable phenomenon in the time when Internet creates a suitable environment for business success. In the era of social network platforms brands are considered to have their own persona that actively participates in life of customers by responding to communication via social media.

Nyckelord
Social media; consumer behavior; consumer trends; word-of-mouth; purchase decision
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29553 (URN)
Tillgänglig från: 2016-03-01 Skapad: 2016-03-01 Senast uppdaterad: 2016-03-02Bibliografiskt granskad
Pantelic, D. & Sakal, M. (2014). Studying business administration: There and here. Вестник Омского университета (2), 12-19
Öppna denna publikation i ny flik eller fönster >>Studying business administration: There and here
2014 (Engelska)Ingår i: Вестник Омского университета, ISSN 1812-3996, nr 2, s. 12-19Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

National competitiveness is an important concept that reflects in economic strength and place on the world markets. Among numerous competitiveness indicators educational system is certainly one that builds competitive fundamental in creating proactive, efficient and effective workforce. Business schools certainly carry significant burden of responsibility for educating future generations of managers. Business schools enjoy great popularity around the work, with significant number of students that wish to enroll. Popularity is influencing structure of candidates that enroll in to business schools, as well as having negative impact on quality of educational process, since professor have limited ability to work with larger groups. However, ability of business schools to generate enrollments, and revenues, is further fueling the trend. Second significant source of quality deterioration are criterions for faculty promotion: publishing and student evaluations. Publishing is removing focus and time from educational activities, and good evaluations are resulting from having mild grading criterions and reducing academic pressure to students. These two dangerous trends are documented in literature, and hit developed countries (i.e. USA) and developing ones (i.e. Serbia). Today’s economies function under extreme competitive pressure and in ever-increasing international exposure. Product and services transcend borders easier than ever bring completely new perspective on the issue of quality of education and competitiveness. Quality assessment of (business) schools can no longer be measured in national borders. This article is trying to offer frame of reference for improving business education, which is just partly a question of national competitiveness, and partly competitiveness of business schools themselves, and their ability to attract future generation of students.

Nyckelord
academic community; competitiveness; globalization; quality of higher education; business administration; economy; students; marketing; knowledge
Nationell ämneskategori
Företagsekonomi
Identifikatorer
urn:nbn:se:hj:diva-29555 (URN)
Tillgänglig från: 2016-03-02 Skapad: 2016-03-02 Senast uppdaterad: 2016-03-02Bibliografiskt granskad
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