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  • Hammarsten, Maria
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Sustainable Societies (SUS), Sustainability Education Research (SER).
    Rum för utomhuspedagogik2024Konferansepaper (Annet vitenskapelig)
    Fulltekst (pdf)
    Om konferensen
  • Jahrl, Erik
    et al.
    Jönköping University, Internationella Handelshögskolan.
    Mebrahtom, Betiel
    Jönköping University, Internationella Handelshögskolan.
    Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation.

    Purpose: The purpose of this study is to examine the impact of inflation on the sustainable consumption of Generation z. 

    Method: A paradigm of interpretivism and abductive reasoning is used in the research and a multiple case study was conducted using semi-structured interviews. 

    Conclusion: Consumers of Gen Z are having a difficult time purchasing sustainable products because of inflation. Sustainable consumption has become difficult to maintain due to having less funds among Gen Z. As a result, Gen z consumers changed their consumption to less- costly and more sustainable alternative in order to adapt to the economic situation.   Despite inflation, our research has shown Gen Z consumers are still dedicated to the issue of sustainability and environment.

    Fulltekst (pdf)
    fulltext
  • Azdajic, Tomislav
    Jönköping University, Hälsohögskolan, The Jönköping Academy for Improvement of Health and Welfare.
    Förbättrat deltagande i träningsbaserad hjärtrehabilitering med hjälp av beteendeförändringstekniker: En kvalitativ studie baserad på beteendeförändringsmodellen COM-B2021Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [sv]

    Bakgrund: Under de senaste 30 åren har dödligheten i hjärt-kärlsjukdomarna minskat och fler och fler personer lever med sjukdomen. Träningsbaserad hjärtrehabilitering (THR) är en effektiv sekundär-preventiv åtgärd som förblir en underutnyttjad behandlingsform på grund av bristfälligt deltagande.

    Syfte: Syftet med förbättringsarbetet var att förbättra deltagande i THR. Syftet med studien av förbätt-ringsarbetet var att genom den teoretiska modellen COM-B undersöka hur patienter uppfattar vad som underlättar eller hindrar deras deltagande i THR.

    Metod: Med hjälp av Nolans förbättringsmodell testades två förändringar inom ramen för THR, näm-ligen ”Min träningsplan” och ”Träning ute”. Studie av förbättringsarbetet var en kvalitativ studie som baserades på COM-B modellen. Data från sju semistrukturerade intervjuer transkriberades och analy-serades med hjälp av deduktiv innehållsanalys.

    Resultat: Resultat av förbättringsarbetet visade förbättrat deltagande i THR. I genomsnitt påbörjade 62 % av patienterna THR och de deltog i genomsnitt två tillfällen mer än före förbättringsarbetet. Stu-dien av förbättringsarbetet visade på att dynamiskt tankesätt, aktiv livsstil, stöttning, ansvarstagande, målbilder, positiva känslor kring träning och upplägg verkade vara förknippade med det som underlät-tade deltagande i THR. Det som hindrade deltagande i THR var samsjuklighet och trötthet, svårighet att få ihop sitt livspussel samt oro och rädsla kring fysisk aktivitet.

    Slutsats: Oberoende vilka förändringsidéer som hade testats framstod det att patienternas egna för-mågor och motivation utvecklades genom större fokus på beteendeförändring som framtagande av ”Min träningsplan” och ”Träning ute” gav upphov till. Det sociala sammanhanget, trygghet kring fysisk akti-vitet, framtidshopp, välbefinnande och längtan till livet innan sjukdomen var faktorer som gjorde att deltagande i THR ersatte andra konkurrerande beteenden.

    Fulltekst (pdf)
    Fulltext
  • Nti-Karikari, Millicent
    Jönköping University, Hälsohögskolan, HHJ, Avdelningen för rehabilitering.
    Att främja meningsfulla aktiviteter och livskvalitet hos manliga klienter inom rättspsykiatrin. : En scoping review2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Bakgrund: Rättspsykiatrin i Sverige är en specialiserad gren av psykiatrin inom rättsväsendet som behandlar personer med allvarliga psykiska störningar och kriminell bakgrund. Arbetsterapeuter spelar en viktig roll genom att stödja och rehabilitera dessa män, bedöma förmågor och erbjuda hjälp för både fysiska och psykiska behov.

    Syfte: att beskriva hur arbetsterapi kan användas inom rättspsykiatrin.

    Metod: Studien hade scoping review som studiedesign. 10 artiklar har inkluderats i studien och hittades i databaserna CINAHL, PsycInfo, Medline och Amed.

    Resultat: Samtliga studier visar att MOHO-modellen har använts som ett verktyg inom arbetsterapin genom att skapa meningsfulla aktiviteter som ska förbättra klienternas delaktighet och minska risken för återfall, våldsamt beteende och bidrar till ökad livskvalitet.

    Slutsats: Studien framhäver den utmanande naturen hos rättspsykiatrisk vård och vikten av arbetsterapeuters roll i att hantera och förebygga återfall genom meningsfulla aktiviteter.

    Fulltekst (pdf)
    fulltext
  • Disputas: 2024-04-05 09:00 Forum Humanum, Jönköping
    Johansson, Lisbeth
    Jönköping University, Hälsohögskolan, The Jönköping Academy for Improvement of Health and Welfare.
    To do or not to do? Physical activity in relation to socioeconomic status and health – a salutogenic perspective in the context of targeted health dialogues2024Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    It is well known that physical activity (PA) has a major positive impact on health and that the performance of PA is lower in low socioeconomic groups. However, more knowledge about the relationship between PA and health is needed especially between and within socioeconomic groups.

    This thesis aimed, from a salutogenic perspective, to increase the understanding of the relationship between physical activity and health in the adult population, with a particular focus on people with economic difficulties. A further aim was to validate questions about physical activity and to explore the people’s experiences of PA from a sense of coherence perspective, all in the context of targeted health dialogues.

    The first study in this thesis is a validation study. It validates a PA interview form and questions about sedentary time used in the targeted health dialogues. Studies II and III comprise quantitative analyses of PA, health and psychological factors in the population, especially in groups with low socioeconomic status (SES). Study IV is a qualitative deductive study based on interviews with participants with low SES in the targeted health dialogues. The deductive analysis contains the participants’ experiences of PA from a sense of coherence perspective.

    The findings in study I showed that the interview form and the single-item question about sedentary time could be considered as acceptable to use in Swedish targeted health dialogues. In study II, physically active people with low SES were shown to have the same odds of reporting good self-rated health compared to those with low PA and high SES. The findings in study III showed that within the group of people with self-reported economic difficulties, higher levels of PA were related to better mastery and more vitality. Study IV showed that it is essential for the participants to have an awareness of the health benefits of PA and their challenges in performing PA. The participants also constructed a plan to follow while utilising their resources, and their intrinsic motivation to achieve the PA recommendations and the PA benefits.

    This thesis brings a deeper knowledge and understanding of the healthperspective of PA. This knowledge can be used to further develop thetargeted health dialogues in a salutogenic way. It will give people,especially those with lower SES, the opportunity to use their resourcesto increase PA and thereby improve their future health.

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  • Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    A way forward: language policies in enhancing bi-regional cooperation in science and technology2010Inngår i: The CAAST-Net Bulletin, E-ISSN 2073-610X, Vol. December, s. 8-9Artikkel i tidsskrift (Annet vitenskapelig)
    Abstract [en]

    This article illustrates potential ways to take account of the use of languages in international conferences and in transnational cooperation, and may be fruitful for readers delving into efforts to promote global cooperation. It communicates research notes and documents from CAAST-Net’s stakeholders’ conference, entitled “Africa-Europe Cooperation in Science and Technology: Status and Way Forward”, on the 10th to 11th November 2009. The conference was held in Mombasa, Kenya.

    Fulltekst (pdf)
    FULLTEXT01
  • Hallberg, David
    et al.
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Wafula, Lindy
    Project Africa, Mombasa, Kenya.
    Empowering rural women in Kenya with literacy skills using web 2.0: experiences of language & communication barriers in learning2010Inngår i: ICIA 2010 Proceedings, 2010, s. 100-110Konferansepaper (Fagfellevurdert)
    Abstract [en]

    The purpose of this paper is to illuminate ways in which language and communication related barriers may be experienced in learning. Because of increased ICT usage, Project Africa’s Women’s Academy, that is in focus of the research, felt that some issues regarding language and communication appeared in another way than before without using ICT. The research was conducted in Lunga-Lunga, Kenya, November 2009 and through Internet communication (e.g. logs, letters stored in a social networking site). The paper mainly draws on literature on ICT and Joseph Kaipayil’s ontology to collect individual ‘experiences’. The results show that many barriers arise because of cultural diversities among the learners; e.g. difference ways of employing concepts and regard the objects in the world. In making policies, therefore, account must be taken on a local and individual level as well as on a transnational and collective level.

    Fulltekst (pdf)
    FULLTEXT01
  • El Noaimi, Marwa
    Tandhygienisters kunskaper och erfarenheter i mötet med barn och unga med Downs syndrom: En enkätstudie2024Independent thesis Advanced level (degree of Master (One Year)), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Introduktion: Individer med Downs syndrom (DS) har en ökad benägenhet att drabbas av oral ohälsa. Studier visar att det finns en osäkerhet hos tandvårdspersonal i hur man bäst bemöter och behandlar personer med DS.

    Syfte: Syftet med studien är att beskriva tandhygienisters kunskaper och erfarenheter i mötet med barn och unga med DS i tandvårdssituationen.

    Metod: Webbenkätstudie med 20 frågor. Deskriptiv statistik användes.  Analyserades med chi-två test.

    Resultat: 92 tandhygienister deltog i studien där majoriteten har i sin yrkesroll mött barn och unga med DS. Respondenterna har önskemål om vidareutbildning, mer samarbete med andra instanser och mer stöd från ledningen.

    Konklusion: Resultatet indikerar att det finns behov av vidareutbildning, bättre samarbete mellan olika yrkesgrupper, mer tid för behandling, stöd från ledningen och inom organisationen för att öka tandhygienisters möjlighet att hantera komplexiteten i omhändertagandet av barn och unga med DS.

    Implikationer: Det är nödvändigt att öka medvetenheten om implementering av riktlinjer som framhäver behovet av individanpassad behandlingsplan. Tandhygienister bör använda alternativa kommunikationsstöd i mötet med barn och unga med funktionsnedsättning såsom DS samt stödja deras föräldrarna, anhöriga och assistenter, vilket kan leda till ett bättre omhändertagande av dessa patienter. 

    Fulltekst (pdf)
    fulltext
  • Hallberg, David
    et al.
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Mozelius, Peter
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Megammaana, Niranjan
    Shilpa Sayura Foundation, Sri Lanka.
    Lifelong Learning: Telecentres in Semi-rural Areas as a Bridge between Formal, Non-formal, and Informal Learning2011Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    The usage of telecentres has been the main initiative in many countries to provide information and communications technology in rural areas in a try to address the digital divide. In this paper, we analyse the situation in Sri Lankan semi-rural areas, discussing whether telecentres in the Nenasala network has a potential to act as local knowledge centres; bridging formal, non-formal, and informal learning. The visited telecentre is located about 50 kilometres east of Colombo. A qualitative design has been used where interviews with managers and users, and passive observations were conducted. Findings show that the visited telecentres play an important role in bridging formal, non-formal, and informal learning and education in the local community. Nevertheless, there are gender-based differences among pupils in the acquisition of provided content. Some children claim that they learn more by undergoing classes at the telecentres than in formal classes.

    Fulltekst (pdf)
    FULLTEXT01
  • Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Lifelong learning: The social impact of digital villages as community resource centres on disadvantaged women2014Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    The overall aim of this research was to enhance the understanding of what affects the social impact of ICT in lifelong learning on disadvantaged women.

    In contributing to the field of social informatics, this research employs behavioural theories as strategy and analytic possibilities. This research mainly used the Kenyan digital villages as CRCs as settings but did also look beyond such establishments to provide a more solid picture. The studies were located in Kenya with complementary studies in Bolivia, Cameroon, Sri Lanka, and Sweden. The main strategies and methods used were case study, comparative education approaches, and observations and interviewing techniques.

    The findings suggest that ICT and CRCs have the potential to support disadvantaged women and their lifelong learning. However, the positive social impacts are limited because the arrangement of them generally does not favour vernacular languages, illiterate users, female owners and users, or non-students. In general, the use of ICT was sometimes perceived as forced, which is both a barrier and a stressor in the use of ICT in lifelong learning. It also emerged from the comparative studies that discussions among the participants in the CRCs largely covered issues in respect to 1) family and reproduction and 2) self-esteem, i.e. what settles the matter of the social impact of ICT in lifelong learning depends on change attitude among men and women. With minimal if not zero self-esteem a change that would make the difference or break a woman’s “legendary status quo” in order for a woman to feel that she can reach her goal or ambitions in lifelong learning would be difficult. Hence the lack of self-esteem is a stressor in itself.

    This research is valuable for stakeholders delving into issues of development and learning using ICTs, not only in Kenya but in a broader, global perspective.

    Fulltekst (pdf)
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  • Tollstern Landin, Teresia
    et al.
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Melin, Tove
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Mark Kimaka, Victoria
    Kilimanjaro Christian Medical University College, Moshi, Tanzania; Tumanini University, Makumira, Tanzania.
    Hallberg, David
    Department of Communication of the Faculty of Letters and Humanities, University of Douala, Douala, Cameroon.
    Kidayi, Paolo
    Kilimanjaro Christian Medical University College, Moshi, Tanzania; Tumanini University, Makumira, Tanzania.
    Machange, Rogathe
    Kilimanjaro Christian Medical University College, Moshi, Tanzania; Tumanini University, Makumira, Tanzania.
    Mattsson, Janet
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Björling, Gunilla
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Sexual Harassment in Clinical Practice—A Cross-Sectional Study Among Nurses and Nursing Students in Sub-Saharan Africa2020Inngår i: Sage Open Nursing, E-ISSN 2377-9608, Vol. 6, s. 1-11Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Introduction

    Sexual harassment (SH) at the workplace is a globally discussed topic and one deserving of scrutiny. It is an issue that is often avoided although around 25% of nurses worldwide have experienced some form of SH at their workplace. Consequences of SH at workplaces can be very serious and an occupation hazard for nurses around the world. In Sub-Saharan Africa there is also a need for more studies in the field.

    Objective

    The overall aim was to determine the prevalence, types, and consequences of sexual harassment among nurses and nursing students at a regional university hospital in Tanzania.

    Methods

    The study has a cross-sectional design. A study specific questionnaire was distributed to a total of 200 nurses and nursing students. Descriptive statistics were used for calculation of frequencies, prevalence, including gender differences, types, and consequences of sexual harassment.

    Results

    The result show that 9.6% of the participants had experienced some form of SH at their workplace. Regarding the female nurses and students, 10.5% had been sexually harassed at work, whereas the number for males was 7.8%, but 36% knew about a friend who had been sexually harassed. The most common perpetrator were physicians. The victims of SH were uncomfortable going back to work, felt ashamed and angry.

    Conclusions

    In conclusion, nearly 10% of the participants had been exposed to sexual harassment. However, an even greater number of victims was found when including by proxy victims of sexual harassment. SH can become a serious occupational hazard and stigmatization for nurses. Enhanced knowledge is needed, and hospitals and medical colleges should emphasize their possibilities to give support and assistance to the victims of SH. Education about SH in all levels and prevention methods should also be emphasized.

    Fulltekst (pdf)
    FULLTEXT01
  • Wanjira, Judith
    et al.
    Salvage a Girl Initiative, Kibera, Nairobi, Kenya.
    Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Systems for improved social (e-)care provision2011Konferansepaper (Annet vitenskapelig)
    Abstract [en]

    This brief summary of various sub-studies has been written at the prospect of an oral presentation at the AITEC Africa's AfriHealth conference, held in Kenya International Conference Centre (http://www.kicc.co.ke/), Nairobi, 30 November – 1 December.

    The conference is described as a way to “bring together researchers, medical practitioners and ICT personnel to share information on the developments in the use of ICT to improve healthcare in Africa”(Aitec Africa, 2011). One of its topics goes “Health management systems for Africa” We set out these summaries to discuss systems for improved care provision in the Kiberian context. 

    Fulltekst (pdf)
    FULLTEXT01
  • Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Socioculture and Cognitivist Perspectives on Language and Communication Barriers in Learning2010Inngår i: International Journal of Behavioral, Cognitive, Educational and Psychological Sciences, ISSN 2073-0500, Vol. 2, nr 2, s. 111-120Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    It is believed that major account on language diversity must be taken in learning, and especially in learning using ICT. This paper’s objective is to exhibit language and communication barriers in learning, to approach the topic from socioculture and cognitivist perspectives, and to give exploratory solutions of handling such barriers. The review is mainly conducted by approaching the journal Computers & Education, but also an initially broad search was conducted. The results show that not much attention is paid on language and communication barriers in an immediate relation to learning using ICT. The results shows, inter alia, that language and communication barriers are caused because of not enough account is taken on both the individual’s background and the technology.

    Fulltekst (pdf)
    FULLTEXT01
  • Paillard-Borg, Stéphanie
    et al.
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Hallberg, David
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    The Other Side of the Mirror: An Analytic Journalistic Approach to the Subjective Well-Being of Filipino Women Migrant Workers in Japan2018Inngår i: SAGE Open, E-ISSN 2158-2440, Vol. 8, nr 1Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    In its political structural reform, the Japanese government presents the urgency to consider an increase in labor mobility that includes the issue of immigration to Japan. Women from Southeast Asia represent a large proportion of this immigration. The aim of this case study was to identify factors associated with subjective well-being (SWB) among Filipino women migrant workers in Tokyo, Japan. The study used an analytic journalistic approach. A focus group interview was conducted with three women and the data were analyzed using qualitative content analysis. Communication, support network, faith, and sense of identity were identified as the main factors contributing to SWB among these women. In conclusion, the feminization of migration will continue; therefore, better understanding about the factors associated to SWB is needed to ease the impact of migration on home and host countries.

    Fulltekst (pdf)
    FULLTEXT01
  • Hallberg, David
    et al.
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Godem, Carole
    AIESEC, Douala, Cameroon.
    Dzimey, Walter
    National Health Insurance Authority, Kuntenase, Ashanti, Ghana.
    Telecentre approaches in Cameroon and Kenya illuminated using behavioural archaeology2012Inngår i: The African journal of information and communication, ISSN 2077-7205, E-ISSN 2077-7213, nr 12, s. 48-64Artikkel i tidsskrift (Fagfellevurdert)
    Abstract [en]

    Throughout the last decade, telecentres have provided access to electronic communications as supporting information and communications technology infrastructure for community, economic, educational and social development. While the origins of telecentres can be traced to Europe's tele-cottage and Community Technology Centers in the United States in the 1980s, telecentres have taken on a number of varying forms and approaches. This article illuminates approaches used by telecentre projects in Kenya and Cameroon using behavioural archaeology. Literature stresses that behavioural archaeology refers to understanding the artefact as a tool in human activity and technology as the embodiment of human activity in the artefact. Application of the concept to understanding telecentres sheds light on the nature of the use of technology that leads to the existence of particular results or societal outcomes. Using a qualitative methodology, managers, local contractors, and technicians at local telecentres were interviewed. The results show differing approaches to telecentres purpose and design. In Kenya, the focus is on e-government services, whilst in Cameroon it is on conflict solving among different tribes. In its use of behavioural archaeology, this article adds a new perspective to the challenges of making information and communications technology and electronic media available in resource-poor environments.

    Fulltekst (pdf)
    FULLTEXT01
  • Westerdahl, Henrik
    henrik@westerdahl.net.
    And Action!: A Study of the Semantic Domains of Action through Interpretation of Metaphor2023Independent thesis Advanced level (professional degree), 10 poäng / 15 hpOppgave
    Abstract [en]

    The aim of this essay is determining and describing some of the semantic domains of the concept of action. Action belongs to the type of abstract nouns with unclear semantic domains. In other words, there are difficulties in determining the precise semantic patterns that the word ‘action’ refers to. In order to shed light on the semantic domains of action, a collection of metaphors using words for body parts has been studied. In metaphor, action can be denoted, described or used to denote or describe something else. That means semantic references to actions can be contained within metaphoric expressions, not the least in metaphors applying words for body parts. This study focuses on hands, feet and fingers. Their respective conceptual models are analysed, to see how they pertain to action as a phenomenon. The discussion subsequently identifies the semantic patterns that relate to how these body parts are conceptualised in the English language. The semantic domains inferred are related to neuropsychology, in order to show how similar patterns have been identified and described in relation to action. The conclusion of this essay is that the semantic domains of space, time, motion and intention are referred to as integral to the meaning of action. In other words, that which is denoted by the word ‘action’ is a movement that occurs in a conceptual space and time, with an intention. As the study shows, also metaphors that describe or denote inactivity adhere to this pattern in reversed form.

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    Henrik Westerdahl on the semantic domains of action
  • Wahoub, William
    What is the Decision-Making Process for Swedish Consumers Regarding the Sustainable Automobile Market?2023Independent thesis Basic level (degree of Bachelor), 180 hpOppgave
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  • Axelsson Berglund, Wera
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Bellman, Thea
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Den journalistiska konstruktionen av klimatmigration: En kritisk diskursanalys om klimatmigranters framställning i svensk nyhetsrapportering2023Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Climate migration (climate refugees) has been debated in Sweden and globally over the past few decades. This paper is a critical discourse analysis of the presentation of climate migration in Swedish news media, using Fairclough's three-dimensional model as the foundation. The study aims to identify and analyze the different discourses surrounding climate migration that are presented in news media. This critical discourse further intends to analyze how these discourses are constructed in news articles. By reviewing seven articles from various Swedish newspapers, we have identified three discourses within the phenomenon of climate migration. These discourses revolve around portraying climate migration as a problem, a potential solution, and a complex economic injustice. Based on constructive journalism, the discourses are constructed both with a negative and consequence-focused approach but also emphasize solutions that advocate a humanitarian point of view. Furthermore, we have identified that these constructions advocate an impatience regarding the situation directed towards those in position of power.

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  • Möller, Emma
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Leithe, Malin
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Mode, Medvetenhet och Miljö: Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    AbstractAuthors: Emma Möller and Malin Leithe

    Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity.

    Language: Swedish

    Pages: 56

    By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. The study addresses a knowledge gap by focusing on the interaction between brand identity and ecological sustainability communication, providing a deeper understanding of the role of influencer-owned brands in sustainability marketing communication and its effects on consumer behavior. 

    The study utilized a qualitative method with interviews of eight female consumers who follow Djerf Avenue on Instagram and have purchased from the brand. These interviews were thematically analyzed with the support of theoretical frameworks such as green market communication and Aaker's brand identity model. The results of the study show that Djerf Avenue's communication strategies, which emphasize timeless design and sustainability measures, shape consumers' view of the brand and their purchasing behavior. The study highlights a certain skepticism about the brand's credibility in sustainability communication.

    The results indicate that influencer communication, especially from Matilda Djerf, plays a central factor in forming consumers' perception of sustainable fashion and their buying habits. Djerf Avenue, as an influencer-owned brand, faces the challenge of striking a balance between economic incentives and authentic sustainability communication, necessitating transparency and credibility to avoid skepticism and credibility issues. In conclusion, provides valuable insights into how influencer-owned brands like Djerf Avenue should handle their sustainability communication to meet consumers' growing awareness and expectations regarding environmental issues within the fashion industry.  

    Keywords: Djerf Avenue, ecological sustainability, brand identity, Matilda Djerf, green marketing communication

    Fulltekst (pdf)
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  • Niva Runberg, Wilma
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Ek, Evelina
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Varumärket H&M i sviterna av en hållbarhetskris: En kvalitativ innehållsanalys av hur H&M via vdn Helena Helmersson kriskommunicerar i fallet om “Klädinsamlingen som blir sophögar2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    2023 kunde Aftonbladet avslöja en granskning med motsägande information kring H&Ms annars utstickande hållbarhetsarbete. Det framkom i granskningen att H&Ms klädinsamling som har kommit till att bli den största i världen inte återanvänder eller återvinner kläderna på det sättet som utlovas och att flera av plaggen hamnar på platser, som världens värsta dumpningsplats i Benin. Krisen utifrån ett kommunikationsperspektiv blir således intressant att undersöka för att se hur ett multinationellt företag som H&M kriskommunicerar när deras annars utstickande varumärkesprofilering som grön ledande aktör på marknaden ifrågasätts. Följande studie syftar därav till att undersöka varumärket H&Ms kriskommunikation via tre uttalanden kring denna kris av vdn Helena Helmersson. Detta kommer göras med hjälp av en kvalitativ innehållsanalys för att besvara studiens två forskningsfrågor och uppfylla studiens syfte. Analysen använder Image repair theory och Situational crisis communication theory för att analysera studiens material genom att koda och kategorisera. Begreppet greenwashing applicerades vidare för att kunna synliggöra kommunikationens budskap. Studien kom fram till att Helmersson inte använder sig av de rekommenderade försvarsstrategierna utan använder sig istället av enkelt förnekande, goda avsikter, bolstering, hänvisa till ett högre syfte och attack. Vidare kom studien vidare fram till att Helmerssons kriskommunikation kan förstås i dimensionera av greenwashing som ett underliggande budskap. 

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  • Thelander, Mimmie
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Martinsson, Malin
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Kvinnliga artisters dilemma: En kritisk multimodal diskursanalys av hur den postfeministiska diskursen och objektifiering visar sig i kvinnliga artisters musikvideor2023Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syftet med studien var att undersöka hur objektifiering och postfeministisk diskurs visar sig i musikvideor av två sverigebaserade inflytelserika kvinnliga popartister: Veronica Maggio och Miriam Bryant. Materialet som analyserats är en musikvideo av vardera kvinnlig artist. Det teoretiska ramverket består av objektifieringsteori, postfeministisk teori och populär feminism. De valda teorierna har bidragit med förståelse till hur fenomenen visar sig i musikvideorna. Studien utgick från en komparativt kvalitativ metod tillsammans med den multimodala kritiska diskursanalysen (MCDA). MCDA:s verktyg har identifierat de visuella och lexikala valen som gjorts. Valen visade på hur artisterna och musikvideorna förhöll sig till objektifiering och postfeministisk diskurs och om de upprätthöll dessa fenomen. Resultatet visade att både Bryant och Maggios låttexter hade en avsaknad av sexuellt innehåll, men trots det återfanns det anspelning på sex i det visuella innehållet. Postfeministiska inslag förekom och artisterna vill framstå som starka och självständiga och inneha kontroll över sina egna kroppar, samtidigt som det framkom att det inte alltid är fallet. Deras musikvideor upprätthöll objektifiering och sexuell objektifiering av kvinnor. Slutsatsen av studien var att Maggio och Bryant agerade utefter det som beskrivs av postfeminism och populärfeminism som problematiskt, då kvinnors kontroll över sig själva baseras på deras kropp och utseende tillsammans med deras agerande. Vidare forskning som lades fram som förslag var att studera svenska kvinnliga artister på den internationella marknaden för att se om det finns någon skillnad där i objektifiering och hur den postfeministiska diskursen uttrycker sig. 

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  • Åkerblom Svensson, Louise
    Jönköping University, Högskolan för lärande och kommunikation.
    “That’s What She Said”: A Linguistic Analysis of Language and Gender Differences in the TV Show The Office2024Independent thesis Advanced level (professional degree), 10 poäng / 15 hpOppgave
    Abstract [en]

    Concepts such as “women’s language” and “men’s language” suggest differences between how men and women speak, often concerning stereotypes. However, some research within the field of linguistics presents evidence showing little or no difference. This study aims to investigate linguistic differences between male and female characters, respectively, in The Office and analyze whether these findings correspond with, or challenge stereotypes associated with “men’s” and “women’s language”. Specifically, the analysis focuses on the lines assigned to the male and the female characters, respectively. The data was retrieved by closely watching eight episodes from two seasons and transcribing the lines spoken by male and female characters. The research methods employed are qualitative conversational analysis (CA) and quantitative content analysis. The results reveal several differences between how the male and the female characters speak in The Office. The female characters’ lines exhibit linguistic features associated with “women’s language” and lines borne out by the male characters are characterized by linguistic features typical of “men’s language”. Furthermore, these differences seem to correspond with stereotypes of gendered language features. In conclusion, the study suggests that the TV show adheres to stereotypes, potentially reinforcing stereotypical characterizations of how men and women speak. Additionally, this study suggests further research in the field of gender and language within TV shows to explore differences and the effects of these.  

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  • Disputas: 2024-04-05 13:00 Hc218, Jönköping
    Blom, Karen Ann
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Sustainable Societies (SUS).
    Ordinary people, meaningful pasts – Negotiating narratives in public pedagogical spaces of family history research2024Doktoravhandling, med artikler (Annet vitenskapelig)
    Abstract [en]

    This dissertation examines three family history research experiences as public pedagogical spaces, analysing the narratives presented and participants’ negotiations with these. In the context of enhanced digitalisation and rapidly developing technologies, disturbances in the form of pandemics, hackers, and wars remind us of the instability of the present, raising existential questions and reinforcing the desire to anchor oneself in the past. Despite this growing interest, academic research focusing on family history is sparse. This dissertation project is unique in its focus on a Swedish context, the selection of three specific family history experiences as case studies, and its use of a public pedagogical perspective examining relational learning beyond formal institutions intrinsically woven within the fabric of society.

    This dissertation uses three case studies as reflections of more extensive experiences of the phenomenon of interest in family history and the past. These include the Swedish family history television series Allt för Sverige’s previous contestants’ narratives, the results from four genetic ancestry testing companies, and participants’ narratives from two Swedish non-formal family history research courses. Analysing these further within this compilation dissertation engages a conceptual framework consisting of Rüsen’s historical narrative typology, Hall’s decoding/encoding model, and Ellsworth’s use of Public Pedagogy as relational and facilitating transitional spaces for knowledge in the making. An emphasis on the process of pedagogy, rather than the product of knowledge, is prominent in this hermeneutic phenomenological study and reflects the concept of Bildung as the cultivation of the whole person.

    The findings reveal a more complex picture of family historians, history, and family history research experiences than what is often portrayed. Participants deem not only the effervescent or exceptional findings and activities valuable, but the everyday banal is perceived as significant and contributes to the development of understanding and meaning. Moreover, regardless of the physical site of the experience, the infused pedagogical intent is illustrated through participants’ interactions and negotiations. In a field surrounded by rock walls their ancestor built, discovering a relative had only five spoons in a testament, or examining a deep map to trace the movements of ancestors all provide opportunities to juxtapose, confirm, and/or challenge previous knowledge with new information and experiences, reiterating the extensive reach of public pedagogy.

    Despite narratives presenting conflicting depictions of the past, participants of this study demonstrate agency in their negotiations, resulting in enhanced empathy and enriched historical consciousness. By exploring these family history research experiences as pedagogical spaces, this dissertation provides a more nuanced understanding of the broader field of public pedagogy and contributes new insights from Swedish and participants’ perspectives to the growing body of research on family history. It highlights the potential and benefits of examining the small, seemingly insignificant, everyday items and events. Moreover, it contributes a more comprehensive illustration of the seepage/pervasiveness of public pedagogy as complex and relational.

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  • Aronsson, Alexander
    Jönköping University, Tekniska Högskolan.
    Effektivisering av SAQ 5.0 för SME:s: Att möta utmaningarna inför SAQ 5.0 hos Företag X och svenska SME:s2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The current global changes and regulations in sustainability have a direct impact on suppliers to the automotive industry. Therefore, it is crucial for suppliers to the automotive industry to proactively monitor developments to avoid risking their competitiveness. This involves an increased focus on documentation and compliance with sustainability policies and certifications.

    Company X is a family-owned company located in Gnosjö, operating for nearly 80 years and supplying products to the automotive industry, among other sectors. The company specializes in industrial work and focuses on machining (turning and milling). To remain competitive and, above all, relevant for at least another 80 years, they strive for continuous development to meet customer demands. The guiding philosophy is to operate within the ”Global Automotive Sustainability Guiding Principles”, which clarify the automotive industry ́s expectations regarding sustainability efforts from their suppliers. In late 2022, Drive Sustainability, responsible for creating and maintaining the Self-Assessment Questionnaire (SAQ), raised the requirements from SAQ 4.0 to SAQ 5.0. The consequence of not being approved before June 2023 is the inability to initiate new business as a supplier to Scania.

    The thesis was conducted at Company X with the aim of investigating what is required for Business X to upgrade from SAQ 4.0 to SAQ 5.0. This involved identifying any gaps in the company’s environmental and quality management systems in relation to the SAQ portal. The project also aimed to examine whether the current quality and environmental management system needs adjustment to better reflect data in the SAQ portal. The main task of the author was to explore possible solutions to help Company X and other SMEs implement the SAQ process in a resource-efficient manner.

    To achieve the study ́s purpose, an analysis of the documentation in the company ́s environmental and quality management systems in relation to the SAQ portal was conducted. This analysis was used to identify the resources required to meet the requirements in the SAQ. Based on the formulated research questions, gaps in the company ́s environmental and quality management systems were identified concerning the SAQ portal. Additionally, proposals and arguments were provided for adjustments to the current management system.

    The result of the thesis was that Company X acted on the suggestions and was approved in SAQ 5.0 with a fulfillment rate of 81%, compared to the previous score 79% in SAQ 4.0. The model presented in the analysis of the SAQ scoring system can also be utilized by other SMEs to implement the SAQ process in a resource-efficient manner.

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  • Torstensson, Catharina
    19881025-2000.
    Variationsteorin som stöd för lärande: En Learning Study om elevers lärande kring matematikinnehållet bråk2023Independent thesis Basic level (professional degree), 10 poäng / 15 hpOppgave
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  • Johansson, Tomas
    et al.
    Jönköping University, Hälsohögskolan.
    Nord, Rickard
    Jönköping University, Hälsohögskolan.
    Vad får socialsekreteraren att stanna kvar?: Arbetsmiljöfaktorer som leder till personalretention inom myndigheten barn och unga2024Independent thesis Basic level (degree of Bachelor), 15 poäng / 22,5 hpOppgave
    Abstract [en]

    Title: What makes the social worker remain? - Work environmental factors leading to retention of personnel within the authority of children and youth

    Authors: Tomas Johansson & Rickard Nord

    Supervisor: Karl Hedman

    The purpose of this study is to examine the health factors that experienced social workers value in their workplaces. This is to create a clearer picture of what it is that creates a good working environment and a healthy workplace. The study is based on qualitative semi-structured interviews with social workers in the Swedish Agency for Children and Youth. The study is based on an abductive approach, which means a combination of inductive and deductive approaches. The study has analysed collected data based on a thematic analysis, which means that transcripts of the interviews have been analysed with the aim of establishing themes that are relevant to the study's purpose and questions. The study finds that four themes are relevant: peer support, benefits, trust-based leadership and work motivation. According to the study, these four factors are important in a workplace in contributing to a positive work environment. These themes are raised in response to the high workload experienced by social workers and these factors mitigate the stress levels otherwise associated with a high workload over a long period of time. The high workload is also briefly highlighted in relation to New Public Management and the negative aspects that follow the method. For organisations around the country, these stressors are a well-known problem, working with scarce resources, sick leave and the constant training of new staff. They undergo regular organisational changes in the hope of finding solutions to this problem. This study is a contribution to this search for solutions.

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    Vad får socialsekreteraren att stanna kvar? - Arbetsmiljöfaktorer som leder till personalretention inom myndigheten barn och unga
  • Andersson, Jenny
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    West, Evelina
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Matriarkatet i Barbie: Jämställd idyll eller överdriven dystopi?: En tematisk analys ämnad att studera unga kvinnors och mäns uppfattningar av omvända genusstrukturer i Barbie 2023.2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Denna studie syftar till att undersöka hur unga kvinnor och män i åldern 20-29 som studerar på svenska högskolor uppfattar de omvända genusstrukturerna i filmen Barbie (Gerwig, 2023). Detta gjordes genom semistrukturerade intervjuer som sedan granskades med en tematisk analys. Därefter jämfördes de båda könens uppfattningar för att studera vilka likheter och skillnader som kunde hittas. Många länder har ett patriarkat och detta bidrar till en ojämställdhet då det kvinnliga könet ses som underordnat medan det manliga könet som överordnat. När filmer så som Barbie får genomslagskraft kan det patriarkat som samhället har normaliserat utmanas. Media har makt över publiken och kan därmed påverka dem på individnivå. Blir tillräckligt många personer påverkade kan det skapa uppfattningar hos hela samhällen. 

     

    Resultatet visade att hos kvinnorna sågs två primära teman: Förtryckande patriarkat & jämställt matriarkat samt Det underordnade perspektivet. Vidare kunde tre sekundära teman identifieras: Förenklad förståelse för problematiken, Negativa känslor samt Överdriven porträttering. Hos männen kunde två primära teman identifieras: Extrem överdrift samt Motsägande åsikter. De sekundära temana som kunde identifieras är: Det hierarkiska perspektivet samt Historiska samband. Det går även att se flera likheter och skillnader i de båda könens uppfattningar. Exempelvis var en likhet hur båda könen inte relaterade till de karaktärer som representerar deras kön, utan de relaterade till de karaktärer som hade samma maktposition som de själva har i verkligheten. Ett exempel på en skillnad bland könen var hur männens åsikter skilde sig åt medan kvinnornas åsikter var mer lika varandra. 

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  • Granrot, Emil
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Victor, Alida
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Medietidningarnas AI-porträtt: En kvantitativ innehållsanalys av hur AI skildras i tidningarna Resumé och Dagens Media2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Syftet med denna studie är att undersöka hur AI gestaltas i tidningarna Resumé och Dagens Media som är inriktade på media- och kommunikation. Detta uppnås genom att studera tidningarnas artiklar om AI. Studien undersöker vilka gestaltningar som förekommer i artiklarna och om tidningarna uppfyller UNESCO:s riktlinjer om hur journalister bör rapportera om AI. De gestaltningar som undersöks är sociala framsteg, Pandora´s box, ekonomisk utveckling/konkurrenskraft, utfallsframe och tidsperspektiv. Det undersöks även hur ofta AI ersätter syssla förekommer. De riktlinjer från UNESCO som undersöktes var AI:s begränsningar, det mänskliga arbetet, land, andra röster, suggestiva bilder och miljöaspekter. Det teoretiska ramverk som studien bygger på är gestaltningsteorin och teknologisk determinism. Studiens resultat visar att Resumé och Dagens Media Resumé tenderar att skildra AI som eftersträvansvärt genom att beskriva konsekvenserna av att använda AI som något läsaren vinner på. AI gestaltas även som en teknik som, helt eller delvis, kommer ersätta sysslor och arbetsuppgifter i mediabranschen. De variabler som kommer från UNESCO:s riktlinjer förekommer generellt sätt mindre. Resultatet visar att tidningarna skildrar AI som en teknik som utvecklas av sig själv, inte går att kontrollera, har få begränsningar, inte får mycket kritik, inte påverkar miljön och kan likställas med en människa. Således anammar de teorin teknologisk determinism, och i synnerhet de typer som kallas justificatory och normative.   

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  • Falk, Emelie
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Olsson, Anna
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    "That’s what abusers do, not victims": En kvalitativ innehållsanalys av Johnny Depps fans kriskommunikation på sociala medier under rättegången Depp vs Heard.2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    In the aftermath of #MeToo, Amber Heard chose to share her experiences of sexual abuse and violence in the relationship with Johnny Depp in an article. Depp denied the allegations and claimed that the accusations were fabricated and therefore chose to sue Heard for defamation. The defamation trial between the ex-spouses began in 2022 and received much attention since it was broadcast live to the public. The lawsuit quickly went viral on social media where Depp's fans constructed and spread favorable narratives on Depp's behalf in order to restore his reputation. The purpose of the study is to examine, from a gender perspective, how fans of a public figure crisis communicated on social media during an ongoing trial following accusations of intimate partner violence. This is achieved by a qualitative content analysis where posts published by Depp's fans during the trial are analyzed based on the theories of postfeminism and Image Repair Theory. The study concluded that both Depp and Heard are portrayed based on male and female attributes to relate to the roles of victim and perpetrator more clearly. Heard is blamed and mocked, while Depp is celebrated and respected. Furthermore, there are also narratives that connect to misogynistic ideas that are hidden by, for example, discussions about equality and can be seen as a backlash against feminist successes.

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  • Andersson Karlsson, Viktor
    et al.
    Wood, Joanna
    Alkohol, webbsidor och studenter: En kvalitativ studie om hur svenska lärosäten kommunicerar kring alkoholkonsumtion2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
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  • Telles, Vendela
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Eliasson, Amanda
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    “Det är som gjort för att man ska köpa”: En kvalitativ studie som undersöker hur kvinnliga studenter uppfattar att opinionsledare påverkar deras klädkonsumtion2023Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Denna studie syftar till att skapa en djupare förståelse för hur kvinnliga studenter uppfattar att opinionsledare påverkar deras klädkonsumtion. Studien undersöker varför den utvalda målgruppen väljer att avstå från att konsumera secondhandkläder. Detta är av intresse med tanke på den ökade medvetenheten om klädindustrins negativa miljöpåverkan och den ökade populariteten av att köpa secondhandkläder. Det är väsentligt att undersöka detta utifrån opinionsledare, då det kan ha en inverkan gällande människors konsumtion. För att uppnå syftet med studien har tre frågeställningar utformats. Den första frågeställningen är gällande vilka faktorer kvinnliga studenter uppfattar påverkar deras beslut gällande klädkonsumtion. Den andra frågeställningen undersöker hur de uppfattar att opinionsledare har en inverkan på deras värderingar samt identitet. Den tredje frågeställningen är vad det finns för samband mellan kvinnliga studenters opinionsledare och deras val att avstå från att konsumera secondhandkläder. Studiens metod innefattar en kvalitativ undersökning i form av intervjuer som har transkriberats, kodats och strukturerats utifrån en tematisk analys. Studiens deltagare innefattar åtta kvinnliga heltidsstudenter som inte konsumerar secondhandkläder. Resultatet har analyserats utifrån två teorier: tvåstegshypotesen och mål-medel-kedjan. Studiens resultat visar att de främsta faktorerna som målgruppen uppfattar påverkar deras klädköp är ekonomi, sociala medier och marknadsföring. Kvinnliga studenter uppfattar att opinionsledare kan ha en viss inverkan både gällande värderingar och identitet. Resultatet visar även att det finns flera samband mellan kvinnliga studenters opinionsledare och deras val att inte konsumera secondhandkläder, exempelvis åsikter och värderingar gällande secondhandkläder. 

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  • Käll, Josefin
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Hajra, Lulzim
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Smygrasism i Sverige: En diskursiv analys om konstruktionen av smygrasism i svenska medier2023Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This thesis focuses on the quiet racism of Swedish news channels and analyzes the language used. The aim is to explore how quiet racism is constructed and portrayed, using two Swedish news channels, Skånska Dagbladet and Expressen, using a total of 12 articles combined. The study uses a discourse analysis as well as the framing theory as tools to reach the purpose with the thesis. From a discourse perspective, language is considered to play a role in people's experiences of the world and how they behave towards their fellow humans. It is also through discourses that our social and political world is formed causing it to have an important role of study when interpreting information regarding news and racism. The thesis has a main purpose: 1) to investigate how the construction of quiet racism is practiced in two different news channels as well as a sub-purpose 2) to perform a method review on the quantitative model SCM usage in a qualitative study. The study uses muslims as the research subject where muslims in relation to racism has been problematized. The chosen articles that have been analyzed are related to the controversial and much discussed burnings of the islamic holy script, The Quran, in Sweden in order to add to the societal relevance. The results demonstrate that there are three main themes that show quiet racism in the previously named news channels. These three are: 1) Muslims as scapegoats, 2) “Us versus them” and, 3) Bad associations (paint everyone with the same brush). The result also brings to light how the news channels promote quiet racism through these themes by actively choosing to describe muslims with an aggressive attribute, as well as, describing them as a threat to the country's democracy.

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    Smygrasism i sverige
  • Lundholm, Linnea
    et al.
    Petersson Miedzik, Kajsa
    Nu har han skitit i det blå skåpet!: En kvalitativ diskursanalys av svenska nyhetsmediers bidragande till cancel culture2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    I samband med den befintliga medieutvecklingen har fenomenet cancel culture ökat i aktualitet. Det växte fram på sociala medier men sker idag både inom digitala och traditionella medier. Ett uppmärksammat svenskt fall av cancel culture skedde våren 2020 då Paolo Roberto genomförde köp av sexuella tjänster. Han erkände offentligt på Instagram, vilket skapade en nyhetsstorm som ledde till att han blev cancellerad. Studiens syfte är att undersöka om nyhetsmedier kan bidra till cancel culture. Det genom att studera svenska nyhetsmediers sätt att rapportera om fallet Paolo Roberto.

    Två artiklar från tre olika svenska nyhetsmedier analyserades: Aftonbladet, Dagens Nyheter, och Expressen. Det med hjälp av kritisk diskursanalys. Sedan applicerades teorierna kritisk teori samt gestaltningsteori på resultatet. Studien fann att rapporteringen bidrar till cancel culture genom inramningarna i nyhetsmedierna. Likheter och skillnader mellan artiklarna kunde urskiljas, exempelvis gällande neutralitet och formuleringar. Vidare påvisades tendenser i de studerade artiklarna som bidrar till cancel culture, bland annat genom citat, rubriceringar och infallsvinklar. Alla nyhetsmedierna uppvisade dessutom ett bakomliggande ekonomiskt intresse och moraliskt ställningstagande.

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    Lundholm & Petersson-Miedzik C-uppsats HT23
  • Karlström, Emma
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Lundman, Moa
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Skandalkyssen i fotbolls-VM: En kvalitativ innehållsanalys av kriskommunikationen i Rubiales tal 2023.2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    The study examines the crisis communication of football personality Luis Rubiales in relation to the media-covered scandal that occurred during the 2023 Women's World Cup when the Spanish women's national team emerged victorious. During the medal ceremony, Luis Rubiales, the then-president of the Spanish Football Federation, took hold of player Jennifer Hermoso's head and kissed her on the mouth. Later, Hermoso revealed that the kiss was non-consensual, leading to a media frenzy surrounding Rubiales' actions. The purpose of the study is to examine how a person with significant power in the football world utilizes crisis communication to rebuild their reputation. The study employs a qualitative content analysis and draws on the Image Repair Theory and aspects of Foucault's theory of power. The analysis focuses on a transcription of Rubiales' speech during a 2023 press conference, translated from Spanish to Swedish and transcribed.

    The study's results show that Rubiales employs several defense strategies in his crisis communication and often leverages his position of power to insert himself into another existing discourse advantageous to him. The analysis reveals that the strategies of excuse, downplaying the offensiveness of the event, and denial are present in the text, in various ways and to varying degrees. Rubiales attempts to rebuild his reputation in various ways, as evidenced by interpretations of how different strategies can be applied to his speech. By applying Foucault's theories on discourses, the analysis also demonstrates that Rubiales shifts from the current discourse and inserts himself into other discourses to cast the event in a favorable light. This reshaping of the discourse occurs frequently in the speech, influencing the construction of truth in the event.

    Fulltekst (pdf)
    fulltext
  • Claesson, Nora
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Persson, Lisa
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Visuella komponenter som sätter tobaksfria nikotinprodukter i centrum: En kvalitativ semiotisk bildanalys med kompletterande textanalys av Vont, Volt och Zone X visuellla kommunikation på Instagram2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Följande studie granskar kommunikationen från tobaksfria nikotinföretag på Instagram. Syftet är att inom forskningsfältet marknadskommunikation, undersöka den visuella kommunikationen och kompletterande textuella element på Instagram och vilka kommunikativa strategier företagen använder sig av. Vår studie granskar den visuella kommunikationen på Instagram och utgår från företagen Vont, Volt och Zone X 20 senast publicerade bilderna på Instagram. Uppbyggnaden av visuell kommunikation inom tobaksindustrin undersöks för att se vilka komponenter som bidrar till bildens estetiska uttryck och varumärkets identitet. Resultatet från studien önskar bidra med ett nytt perspektiv för att få en bredare förståelse för hur den visuella kommunikationens uppbyggnad kan vara en bidragande faktor till varför konsumtion av tobaksfria nikotinprodukter ökat bland kvinnor. Detta genomförs med hjälp av en semiotisk bildanalys med kompletterande textanalys och med förankring i teorier om identitetsskapande, Symbolic brand strategies, trender och färgpsykologi. Med hjälp av ovanstående metod och teori visar studiens resultat att den visuella kommunikationen innehåller komponenter som kan kopplas till aktuella trender samt till strategier som bygger på att skapa en emotionell anknytning till mottagaren. Resultatet visar även att produkten som marknadsförs porträtteras som en del av ett sammanhang eller som en accessoar. Vidare kunde man se att den visuella kommunikationen var mer grundad i storytelling eller att vara estetiskt tilltalande, istället för att framhäva produktens funktionalitet eller vara informativ. Sammantaget gick det inte att dra några generella slutsatser om att den visuella kommunikationen hos samtliga företag var mer riktad till en kvinnlig målgrupp. 

    Fulltekst (pdf)
    fulltext
  • Flygare, Hugo
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Willför, Oliver
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Saudiarabien - Fotbollens nya Mecka: En kvalitativ textanalys av svensk och saudisk sportjournalistik2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    Football is the world's most practiced sport. Historically, countries worldwide have employed the positive attributes of sports as a means of propaganda to present a more favorable image of their nation to a global audience. Recently, countries such as Russia, China, Qatar, and now Saudi Arabia have been accused of sportswashing. Football star Cristiano Ronaldo became the first to depart from European elite football and move to the untested Saudi Professional League, with several elite European players following suit. In 2023, voices emerged, accusing Saudi Arabia of sportswashing and questioning the underlying motives. Research acknowledges the prevalence of sportswashing in contemporary times, yet there is a dearth of studies examining sports journalism's coverage of it. This thesis explores how the sports journalists of Swedish Expressen and Saudi Arab News cover the substantial investments in the Saudi Professional League. The empirical material comprises a total of 20 articles, evenly sourced from respective news outlets. These articles underwent a comparative qualitative text analysis. Given Saudi Arabia's geographical location within the historical Orient, it is pertinent to analyze how Western sports journalism reports on football in Saudi Arabia through the theoretical lenses of orientalism and eurocentrism. Furthermore, the study explores how Saudi sports journalism legitimizes itself through the perspectives of occidentalism and ethnocentrism. The study's findings reveal that Expressen incorporates elements of both orientalism and eurocentrism in their articles. In response to European football leaking top footballers to Saudi Arabia, Expressen resorts to both orientalist and eurocentric criticism in its arguments. In an attempt to reaffirm European superiority and diminish the emerging influence of Saudi Arabia. Conversely, Arab News predominantly employs ethnocentric arguments to position Saudi Arabia among the absolute global elite without substantial scrutiny.

    Fulltekst (pdf)
    fulltext
  • Vestman, Mathilda
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Hyltse, Wilma
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Barbie, en feministisk produkt?: En multimodal kritisk diskursanalys av hur kön och stereotyper representeras i filmen Barbie.2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [sv]

    Studien undersöker hur filmen Barbie, som är en feministisk produkt med ironiska inslag, gestaltar feminina respektive maskulina könsroller och på vilket sätt filmen upprätthåller alternativt motsätter sig stereotyper som finns för män och kvinnor. Med utgångspunkt i samhällets normer och föreställningar om kön, syftar studien till att undersöka filmens roll i upprätthållandet eller motsättningen av dessa normer. Filmens påstådda feministiska karaktär sätter krav på hur materialet reproducerar stereotypa könsroller. Filmen utspelar sig i de fiktiva världarna Barbie-land där kvinnorna besitter makten och Ken-land där männen bestämmer, samt i den verkliga världen. Filmen är utformad ur ett ironiskt perspektiv där de driver med de normer som existerar. Den metod som har tillämpats i studien för att uppnå syftet är en kvalitativ ansats med ett multimodalt kritiskt diskursperspektiv.

    Resultatet från studien visar att både kvinnliga och manliga karaktärer upprätthåller stereotypa yttre attribut men motsätter sig personlighetsrelaterade egenskaper som går utanför de stereotypa parametrarna. Samtidigt som materialet inkluderar en varierande uppsättning egenskaper för respektive kön kan det konstateras att de yttre attributen som representeras av karaktärerna upprätthåller könsstereotypiska ideal och en sexualiserad roll. Idealen som framställs i filmen blir synliga trots hur de ironiska verktygen skapar en förlöjligad roll för att ge effekt. De diskurser som har framkommit i analys- och resultatavsnittet har sitt ursprung i existerande könsnormer. Dessa mönster har kunnat belysas genom användningen av en metodologisk ram baserad på en multimodal kritisk diskursanalys.

    Fulltekst (pdf)
    Barbie, en feministisk produkt?
  • Lundberg, Ella
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Malmberg, Ida
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Influerad av influencers: En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter2024Independent thesis Basic level (degree of Bachelor), 10 poäng / 15 hpOppgave
    Abstract [en]

    This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. Furthermore, it explores the marketing communication of influencers and the environmental awareness of the respondents. Previous research reveals a paradox between heightened environmental consciousness and increased consumption of fast fashion. Influencers, as influential actors in marketing communication, impact consumer behavior through authentic interactions and reviews, fostering an environment conducive to impulse buying, especially with time-limited offers and discounts. Despite the digital era's promotion of impulse buying, previous studies reveal a lack of detailed research on impulse purchases driven by influencers' marketing communication within the fast fashion realm.  The results suggest that influencers play a central role in creating emotional connections that drive impulsive purchases. Despite respondents' general awareness of the industry's adverse environmental impact, sustainability aspects are seldom prioritized in impulse purchases based on influencers' communication. The conclusion is that influencers' marketing communication significantly impacts impulsive purchases among young female students, but sustainability is not emphasized enough to raise environmental awareness. There's potential for influencers to promote sustainability within fast fashion by integrating these aspects into their communication, fostering positive changes in consumers' impulse buying behavior. 

    Fulltekst (pdf)
    fulltext
  • Kronberg, Gustav
    Jönköping University, Högskolan för lärande och kommunikation.
    ”Fantastiskt! Dom spelade nästan som grabbar.”: Damfotboll i svenska dagstidningar mellan åren 1967–19732024Independent thesis Advanced level (professional degree), 10 poäng / 15 hpOppgave
    Abstract [en]

    The purpose of this essay is to examine how women´s football is described in Swedish newspapers, focusing on the use of vocabulary in the articles between the years 1967–1973. The essay´s theoretical framework is based on Yvonne Hirdman’s theoretical thinkings of gender and gender contracts. The method is based on text analytical tools with a linguistic focus. The study´s material consists of Swedish newspapers archived at ”Kungliga biblioteket”. Ten articles were selected from each year within the 1967-1973 timeframe, resulting in a total of 69 articles for the entire study. One of the main conclusions of the study is that women who played football before and after integration into the Swedish Football association were marginalized compared to men and men’s football. The language use in the articles also underwent changes between the years 1967-1973, establishing a consensus on how women were referred to in the articles. From 1967-1971, women who played football were named with a total of ten different synonyms of women, however by the years 1972-1973, when women´s football became integrated into the Swedish Football association, the language use shifted to exclusively name female football players as women or girls. There was also no comparison between women’s- and men’s football during 1972-1973. Most newspaper exhibited a positive stance toward women’s football, but they did not perceive the sport as equal to men’s football.

    Fulltekst (pdf)
    fulltext
  • Fahlström, Kim
    Jönköping University, Högskolan för lärande och kommunikation.
    Avlägsna, bevara eller avväga?: En argumentationsanalys av debatten kring Anders och Gustaf Retzius2023Independent thesis Advanced level (professional degree), 10 poäng / 15 hpOppgave
    Abstract [en]

    Studying what eugenics was and other subjects that could be tied to this is nothing new. However, there are still gaps in the research field that need to be filled. One of these concerns critical debates, for example using person-based names on lecture-halls and buildings. The purpose of this study was to investigate what themes and lines of conflict could be identified in the debate around the historical heritage after Anders and Gustaf Retzius, two previous researchers. The study analyzed the overall society’s debate within the Swedish daily press. The study used argument analysis as its method and included a total of 15 articles. The theoretical framework of this study included descriptions of how memory can be used in various ways such as organizing one’s history and what part it could play in for example debates concerning changes like removing memorials. The results of the present study for example showed that one theme and line of conflict in the debate concerned how involved Anders and Gustaf Retzius were in the Swedish eugenics, since this according to various parts of the chosen works could be viewed in different ways. The study concludes that the debate is multi-layered and could be viewed from many different perspectives. 

    Fulltekst (pdf)
    fulltext
  • Blom, Karen Ann
    et al.
    Jönköping University, Högskolan för lärande och kommunikation, HLK, Sustainable Societies (SUS).
    Rostedt, JosefinJönköping University, Högskolan för lärande och kommunikation, HLK, Praktiknära utbildningsforskning (PUF), Förskolepedagogisk-didaktisk forskning.Alvén Sjöberg, JensJönköping University, Högskolan för lärande och kommunikation, HLK, Medie- och kommunikationsvetenskap.
    Lärande och kommunikations doktorandsymposium 2023: Abstrakt bok2023Konferanseproceedings (Annet vitenskapelig)
    Abstract [sv]

    Förord:

    Lärande och kommunikations doktorandsymposium 2023 organiserades av HLKs Doktorandpodd. Symposiets syfte var att kommunicera och synliggöra specifikt HLK´s doktoranders pågående forskning i sitt lokala sammanhang.

    Villkoret för att få medverka vid symposiet var att doktoranderna skulle vara inskrivna vid någon av Högskolan förLärande och Kommunikations (HLK) forskarutbildningar samt ett på förhand inskickat abstract. Instruktionerna för de abstract vi frågade efter innehöll endast en begränsning av ord (150–300). Sedan var det upp till varje doktorand att utforma sitt abstract efter eget tycke och smak. Det är också dessa abstract som presenteras i den här boken.

    Symposiet gick av stapeln torsdagen 14 december 2023 och genomfördes i hybrid form. Charlotta Mellander, professor vid Jönköping International Business School (JIBS), var keynote speaker och berättade utifrån sina erfarenheter om alternativa möjligheter för forskare att nå ut med sin forskning till en bredare publik. Därefter presenterade tio doktorander sina forskningsprojekt. Efter varje presentation fick symposiets åhörare tillfälle till att ställa frågor. I vårt poddavsnitt 19 pratar vi mer om symposiet.

    Symposiet sponsrades med fika av HLKs doktorandorganisation men organiserades alltså av HLKs Doktorandpoddsmedlemmar Karen Ann Blom, Josefin Rostedt och Jens Alvén Sjöberg.

    Abstrakt boken ges ut av HLKs doktorandpodd vid Jönköping University och har designats av Jens Alvén Sjöberg.

    Fulltekst (pdf)
    Abstraktbok
    Download (png)
    Omslag
  • Bäckström, Huong Kerensa
    Jönköping University, Internationella Handelshögskolan, IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap.
    Navigating the Intersection: Cost Reduction and Sustainability in Logistics Strategies2024Independent thesis Advanced level (degree of Master (Two Years)), 20 poäng / 30 hpOppgave
    Abstract [en]

    Background:           Cost reduction in logistics is crucial for improving profitability and achieving continuous sustainability improvement. Companies aim to maintain margins through cost reduction strategies in logistics yet staying sustainable in competitive markets. 

    Purpose:                  The thesis analyses the impact of supply chain management cost reduction on sustainability as well as the other way around, particularly focusing on logistics cost cutting and their influence on efficiency improvement and long-term sustainability.

    Method:                   The research methodology involves qualitative research, including interviews with experienced professionals in the logistics field who have tackled cost reduction and sustainability.

    Conclusion:             Achieving sustainability in supply chain management necessitates the successful integration of logistics strategies and the implementation of cost-cutting measures. Companies can strike a balance between economic efficiency and sustainable practices by optimizing operations, minimizing waste, and adopting responsible approaches.

     

    Fulltekst (pdf)
    Huong's thesis