1 - 42 of 42
rss atomLink to result list
Permanent link
Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
  • Hammarsten, Maria
    Jönköping University, School of Education and Communication, HLK, Sustainable Societies (SUS), Sustainability Education Research (SER).
    Rum för utomhuspedagogik2024Conference paper (Other academic)
    Download full text (pdf)
    Om konferensen
  • Jahrl, Erik
    et al.
    Jönköping University, Jönköping International Business School.
    Mebrahtom, Betiel
    Jönköping University, Jönköping International Business School.
    Inflationary Pressure: Exploring the Impact of Inflation on Gen Z’s Sustainable Consumption2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Consumers of Gen Z are facing a reality of high inflation. With their unique characteristics and strong attitudes towards sustainability and environmental concern, this thesis is examining how their sustainable consumption is affected by inflation.

    Purpose: The purpose of this study is to examine the impact of inflation on the sustainable consumption of Generation z. 

    Method: A paradigm of interpretivism and abductive reasoning is used in the research and a multiple case study was conducted using semi-structured interviews. 

    Conclusion: Consumers of Gen Z are having a difficult time purchasing sustainable products because of inflation. Sustainable consumption has become difficult to maintain due to having less funds among Gen Z. As a result, Gen z consumers changed their consumption to less- costly and more sustainable alternative in order to adapt to the economic situation.   Despite inflation, our research has shown Gen Z consumers are still dedicated to the issue of sustainability and environment.

    Download full text (pdf)
    fulltext
  • Azdajic, Tomislav
    Jönköping University, School of Health and Welfare, The Jönköping Academy for Improvement of Health and Welfare.
    Förbättrat deltagande i träningsbaserad hjärtrehabilitering med hjälp av beteendeförändringstekniker: En kvalitativ studie baserad på beteendeförändringsmodellen COM-B2021Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background: During the last 30 years, mortality from cardiovascular diseases has decreased and more and more people are living with the disease. Exercise-based cardiac rehabilitation (ExCR) is an effective secondary prevention measure that remains an underutilized form of treatment due to poor participation.

    Purpose: The purpose of the improvement work was to increase participation in ExCR and the study of the improvement work aimed to use the COM-B theoretical model to investigate how patients apprehended hindering and promoting factors regarding participation in ExCR.

    Method: Using Nolan's improvement model, two changes to the framework for ExCR were tested, namely "My training plan" and "Training outside". The study of the improvement work was a qualitative study based on COM-B model. Data from seven semi-structured interviews were transcribed and ana-lysed using deductive content analysis.

    Results: Results showed improved participation in ExCR, 62% of patients started ExCR and they attended an average of two more sessions than before the improvement work. Study showed a growth mind-set, active lifestyle, support, taking responsibility, goal images, positive feelings about training and setup were promoting factors for participation in ExCR. Barriers were co-morbidity, fatigue, difficulty putting together the life's puzzle and worry and fear about physical activity.

    Conclusion: Regardless of which change ideas had been tested, it was clear that the patients' own abil-ities and motivation were developed through a greater focus on behavioural change, which the development of "My training plan" and "Exercise outside" gave rise to. The social context, feeling safe, hope for the future, well-being and longing for life before the illness were associated with capability to manage competing behaviours in order to participate in ExCR.

    Download full text (pdf)
    Fulltext
  • Nti-Karikari, Millicent
    Jönköping University, School of Health and Welfare, HHJ, Department of Rehabilitation.
    Att främja meningsfulla aktiviteter och livskvalitet hos manliga klienter inom rättspsykiatrin. : En scoping review2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Background: Forensic psychiatry in Sweden is a specialized part of psychiatry within the judicial system. People with severe mental disorders and a history of criminal behavior are treated there. Occupational therapists have an important role by supporting and rehabilitating these people, assessing their capabilities, and offering assistance for physical and mental needs.

    Aim: To describe how occupational therapy can be used in forensic psychiatry.

    Method: The study employed a scoping review design. Ten articles were included in the study and were identified through databases such as CINAHL, PsycInfo, Medline, and Amed.

    Results: The articles show that the MOHO model has been used as a tool in occupational therapy by creating meaningful activities to enhance the clients’ participation and reduce the risks of relapse, violent behavior thereby contributing to improve quality of life.

    Conclusion: Occupational therapy plays a central role in forensic psychiatric care. The use of the MOHO model is highlighted as contributing to meaningful activities and increased quality of life. The study emphasizes the challenging nature of forensic psychiatric care and the importance of occupational therapists in managing and preventing relapses through meaningful activities.

    Download full text (pdf)
    fulltext
  • Public defence: 2024-04-05 09:00 Forum Humanum, Jönköping
    Johansson, Lisbeth
    Jönköping University, School of Health and Welfare, The Jönköping Academy for Improvement of Health and Welfare.
    To do or not to do? Physical activity in relation to socioeconomic status and health – a salutogenic perspective in the context of targeted health dialogues2024Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    It is well known that physical activity (PA) has a major positive impact on health and that the performance of PA is lower in low socioeconomic groups. However, more knowledge about the relationship between PA and health is needed especially between and within socioeconomic groups.

    This thesis aimed, from a salutogenic perspective, to increase the understanding of the relationship between physical activity and health in the adult population, with a particular focus on people with economic difficulties. A further aim was to validate questions about physical activity and to explore the people’s experiences of PA from a sense of coherence perspective, all in the context of targeted health dialogues.

    The first study in this thesis is a validation study. It validates a PA interview form and questions about sedentary time used in the targeted health dialogues. Studies II and III comprise quantitative analyses of PA, health and psychological factors in the population, especially in groups with low socioeconomic status (SES). Study IV is a qualitative deductive study based on interviews with participants with low SES in the targeted health dialogues. The deductive analysis contains the participants’ experiences of PA from a sense of coherence perspective.

    The findings in study I showed that the interview form and the single-item question about sedentary time could be considered as acceptable to use in Swedish targeted health dialogues. In study II, physically active people with low SES were shown to have the same odds of reporting good self-rated health compared to those with low PA and high SES. The findings in study III showed that within the group of people with self-reported economic difficulties, higher levels of PA were related to better mastery and more vitality. Study IV showed that it is essential for the participants to have an awareness of the health benefits of PA and their challenges in performing PA. The participants also constructed a plan to follow while utilising their resources, and their intrinsic motivation to achieve the PA recommendations and the PA benefits.

    This thesis brings a deeper knowledge and understanding of the healthperspective of PA. This knowledge can be used to further develop thetargeted health dialogues in a salutogenic way. It will give people,especially those with lower SES, the opportunity to use their resourcesto increase PA and thereby improve their future health.

    Download full text (pdf)
    Kappa
    Download (png)
    Cover
  • Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    A way forward: language policies in enhancing bi-regional cooperation in science and technology2010In: The CAAST-Net Bulletin, E-ISSN 2073-610X, Vol. December, p. 8-9Article in journal (Other academic)
    Abstract [en]

    This article illustrates potential ways to take account of the use of languages in international conferences and in transnational cooperation, and may be fruitful for readers delving into efforts to promote global cooperation. It communicates research notes and documents from CAAST-Net’s stakeholders’ conference, entitled “Africa-Europe Cooperation in Science and Technology: Status and Way Forward”, on the 10th to 11th November 2009. The conference was held in Mombasa, Kenya.

    Download full text (pdf)
    FULLTEXT01
  • Hallberg, David
    et al.
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Wafula, Lindy
    Project Africa, Mombasa, Kenya.
    Empowering rural women in Kenya with literacy skills using web 2.0: experiences of language & communication barriers in learning2010In: ICIA 2010 Proceedings, 2010, p. 100-110Conference paper (Refereed)
    Abstract [en]

    The purpose of this paper is to illuminate ways in which language and communication related barriers may be experienced in learning. Because of increased ICT usage, Project Africa’s Women’s Academy, that is in focus of the research, felt that some issues regarding language and communication appeared in another way than before without using ICT. The research was conducted in Lunga-Lunga, Kenya, November 2009 and through Internet communication (e.g. logs, letters stored in a social networking site). The paper mainly draws on literature on ICT and Joseph Kaipayil’s ontology to collect individual ‘experiences’. The results show that many barriers arise because of cultural diversities among the learners; e.g. difference ways of employing concepts and regard the objects in the world. In making policies, therefore, account must be taken on a local and individual level as well as on a transnational and collective level.

    Download full text (pdf)
    FULLTEXT01
  • El Noaimi, Marwa
    Tandhygienisters kunskaper och erfarenheter i mötet med barn och unga med Downs syndrom: En enkätstudie2024Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Introduktion: Individer med Downs syndrom (DS) har en ökad benägenhet att drabbas av oral ohälsa. Studier visar att det finns en osäkerhet hos tandvårdspersonal i hur man bäst bemöter och behandlar personer med DS.

    Syfte: Syftet med studien är att beskriva tandhygienisters kunskaper och erfarenheter i mötet med barn och unga med DS i tandvårdssituationen.

    Metod: Webbenkätstudie med 20 frågor. Deskriptiv statistik användes.  Analyserades med chi-två test.

    Resultat: 92 tandhygienister deltog i studien där majoriteten har i sin yrkesroll mött barn och unga med DS. Respondenterna har önskemål om vidareutbildning, mer samarbete med andra instanser och mer stöd från ledningen.

    Konklusion: Resultatet indikerar att det finns behov av vidareutbildning, bättre samarbete mellan olika yrkesgrupper, mer tid för behandling, stöd från ledningen och inom organisationen för att öka tandhygienisters möjlighet att hantera komplexiteten i omhändertagandet av barn och unga med DS.

    Implikationer: Det är nödvändigt att öka medvetenheten om implementering av riktlinjer som framhäver behovet av individanpassad behandlingsplan. Tandhygienister bör använda alternativa kommunikationsstöd i mötet med barn och unga med funktionsnedsättning såsom DS samt stödja deras föräldrarna, anhöriga och assistenter, vilket kan leda till ett bättre omhändertagande av dessa patienter. 

    Download full text (pdf)
    fulltext
  • Hallberg, David
    et al.
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Mozelius, Peter
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Megammaana, Niranjan
    Shilpa Sayura Foundation, Sri Lanka.
    Lifelong Learning: Telecentres in Semi-rural Areas as a Bridge between Formal, Non-formal, and Informal Learning2011Conference paper (Other academic)
    Abstract [en]

    The usage of telecentres has been the main initiative in many countries to provide information and communications technology in rural areas in a try to address the digital divide. In this paper, we analyse the situation in Sri Lankan semi-rural areas, discussing whether telecentres in the Nenasala network has a potential to act as local knowledge centres; bridging formal, non-formal, and informal learning. The visited telecentre is located about 50 kilometres east of Colombo. A qualitative design has been used where interviews with managers and users, and passive observations were conducted. Findings show that the visited telecentres play an important role in bridging formal, non-formal, and informal learning and education in the local community. Nevertheless, there are gender-based differences among pupils in the acquisition of provided content. Some children claim that they learn more by undergoing classes at the telecentres than in formal classes.

    Download full text (pdf)
    FULLTEXT01
  • Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Lifelong learning: The social impact of digital villages as community resource centres on disadvantaged women2014Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    The overall aim of this research was to enhance the understanding of what affects the social impact of ICT in lifelong learning on disadvantaged women.

    In contributing to the field of social informatics, this research employs behavioural theories as strategy and analytic possibilities. This research mainly used the Kenyan digital villages as CRCs as settings but did also look beyond such establishments to provide a more solid picture. The studies were located in Kenya with complementary studies in Bolivia, Cameroon, Sri Lanka, and Sweden. The main strategies and methods used were case study, comparative education approaches, and observations and interviewing techniques.

    The findings suggest that ICT and CRCs have the potential to support disadvantaged women and their lifelong learning. However, the positive social impacts are limited because the arrangement of them generally does not favour vernacular languages, illiterate users, female owners and users, or non-students. In general, the use of ICT was sometimes perceived as forced, which is both a barrier and a stressor in the use of ICT in lifelong learning. It also emerged from the comparative studies that discussions among the participants in the CRCs largely covered issues in respect to 1) family and reproduction and 2) self-esteem, i.e. what settles the matter of the social impact of ICT in lifelong learning depends on change attitude among men and women. With minimal if not zero self-esteem a change that would make the difference or break a woman’s “legendary status quo” in order for a woman to feel that she can reach her goal or ambitions in lifelong learning would be difficult. Hence the lack of self-esteem is a stressor in itself.

    This research is valuable for stakeholders delving into issues of development and learning using ICTs, not only in Kenya but in a broader, global perspective.

    Download full text (pdf)
    FULLTEXT01
    Download (pdf)
    ERRATA01
  • Tollstern Landin, Teresia
    et al.
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Melin, Tove
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Mark Kimaka, Victoria
    Kilimanjaro Christian Medical University College, Moshi, Tanzania; Tumanini University, Makumira, Tanzania.
    Hallberg, David
    Department of Communication of the Faculty of Letters and Humanities, University of Douala, Douala, Cameroon.
    Kidayi, Paolo
    Kilimanjaro Christian Medical University College, Moshi, Tanzania; Tumanini University, Makumira, Tanzania.
    Machange, Rogathe
    Kilimanjaro Christian Medical University College, Moshi, Tanzania; Tumanini University, Makumira, Tanzania.
    Mattsson, Janet
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Björling, Gunilla
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Sexual Harassment in Clinical Practice—A Cross-Sectional Study Among Nurses and Nursing Students in Sub-Saharan Africa2020In: Sage Open Nursing, E-ISSN 2377-9608, Vol. 6, p. 1-11Article in journal (Refereed)
    Abstract [en]

    Introduction

    Sexual harassment (SH) at the workplace is a globally discussed topic and one deserving of scrutiny. It is an issue that is often avoided although around 25% of nurses worldwide have experienced some form of SH at their workplace. Consequences of SH at workplaces can be very serious and an occupation hazard for nurses around the world. In Sub-Saharan Africa there is also a need for more studies in the field.

    Objective

    The overall aim was to determine the prevalence, types, and consequences of sexual harassment among nurses and nursing students at a regional university hospital in Tanzania.

    Methods

    The study has a cross-sectional design. A study specific questionnaire was distributed to a total of 200 nurses and nursing students. Descriptive statistics were used for calculation of frequencies, prevalence, including gender differences, types, and consequences of sexual harassment.

    Results

    The result show that 9.6% of the participants had experienced some form of SH at their workplace. Regarding the female nurses and students, 10.5% had been sexually harassed at work, whereas the number for males was 7.8%, but 36% knew about a friend who had been sexually harassed. The most common perpetrator were physicians. The victims of SH were uncomfortable going back to work, felt ashamed and angry.

    Conclusions

    In conclusion, nearly 10% of the participants had been exposed to sexual harassment. However, an even greater number of victims was found when including by proxy victims of sexual harassment. SH can become a serious occupational hazard and stigmatization for nurses. Enhanced knowledge is needed, and hospitals and medical colleges should emphasize their possibilities to give support and assistance to the victims of SH. Education about SH in all levels and prevention methods should also be emphasized.

    Download full text (pdf)
    FULLTEXT01
  • Wanjira, Judith
    et al.
    Salvage a Girl Initiative, Kibera, Nairobi, Kenya.
    Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Systems for improved social (e-)care provision2011Conference paper (Other academic)
    Abstract [en]

    This brief summary of various sub-studies has been written at the prospect of an oral presentation at the AITEC Africa's AfriHealth conference, held in Kenya International Conference Centre (http://www.kicc.co.ke/), Nairobi, 30 November – 1 December.

    The conference is described as a way to “bring together researchers, medical practitioners and ICT personnel to share information on the developments in the use of ICT to improve healthcare in Africa”(Aitec Africa, 2011). One of its topics goes “Health management systems for Africa” We set out these summaries to discuss systems for improved care provision in the Kiberian context. 

    Download full text (pdf)
    FULLTEXT01
  • Hallberg, David
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Socioculture and Cognitivist Perspectives on Language and Communication Barriers in Learning2010In: International Journal of Behavioral, Cognitive, Educational and Psychological Sciences, ISSN 2073-0500, Vol. 2, no 2, p. 111-120Article in journal (Refereed)
    Abstract [en]

    It is believed that major account on language diversity must be taken in learning, and especially in learning using ICT. This paper’s objective is to exhibit language and communication barriers in learning, to approach the topic from socioculture and cognitivist perspectives, and to give exploratory solutions of handling such barriers. The review is mainly conducted by approaching the journal Computers & Education, but also an initially broad search was conducted. The results show that not much attention is paid on language and communication barriers in an immediate relation to learning using ICT. The results shows, inter alia, that language and communication barriers are caused because of not enough account is taken on both the individual’s background and the technology.

    Download full text (pdf)
    FULLTEXT01
  • Paillard-Borg, Stéphanie
    et al.
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    Hallberg, David
    Röda Korsets Högskola, Hälsovetenskapliga institutionen.
    The Other Side of the Mirror: An Analytic Journalistic Approach to the Subjective Well-Being of Filipino Women Migrant Workers in Japan2018In: SAGE Open, E-ISSN 2158-2440, Vol. 8, no 1Article in journal (Refereed)
    Abstract [en]

    In its political structural reform, the Japanese government presents the urgency to consider an increase in labor mobility that includes the issue of immigration to Japan. Women from Southeast Asia represent a large proportion of this immigration. The aim of this case study was to identify factors associated with subjective well-being (SWB) among Filipino women migrant workers in Tokyo, Japan. The study used an analytic journalistic approach. A focus group interview was conducted with three women and the data were analyzed using qualitative content analysis. Communication, support network, faith, and sense of identity were identified as the main factors contributing to SWB among these women. In conclusion, the feminization of migration will continue; therefore, better understanding about the factors associated to SWB is needed to ease the impact of migration on home and host countries.

    Download full text (pdf)
    FULLTEXT01
  • Hallberg, David
    et al.
    Stockholms universitet, Institutionen för data- och systemvetenskap.
    Godem, Carole
    AIESEC, Douala, Cameroon.
    Dzimey, Walter
    National Health Insurance Authority, Kuntenase, Ashanti, Ghana.
    Telecentre approaches in Cameroon and Kenya illuminated using behavioural archaeology2012In: The African journal of information and communication, ISSN 2077-7205, E-ISSN 2077-7213, no 12, p. 48-64Article in journal (Refereed)
    Abstract [en]

    Throughout the last decade, telecentres have provided access to electronic communications as supporting information and communications technology infrastructure for community, economic, educational and social development. While the origins of telecentres can be traced to Europe's tele-cottage and Community Technology Centers in the United States in the 1980s, telecentres have taken on a number of varying forms and approaches. This article illuminates approaches used by telecentre projects in Kenya and Cameroon using behavioural archaeology. Literature stresses that behavioural archaeology refers to understanding the artefact as a tool in human activity and technology as the embodiment of human activity in the artefact. Application of the concept to understanding telecentres sheds light on the nature of the use of technology that leads to the existence of particular results or societal outcomes. Using a qualitative methodology, managers, local contractors, and technicians at local telecentres were interviewed. The results show differing approaches to telecentres purpose and design. In Kenya, the focus is on e-government services, whilst in Cameroon it is on conflict solving among different tribes. In its use of behavioural archaeology, this article adds a new perspective to the challenges of making information and communications technology and electronic media available in resource-poor environments.

    Download full text (pdf)
    FULLTEXT01
  • Westerdahl, Henrik
    henrik@westerdahl.net.
    And Action!: A Study of the Semantic Domains of Action through Interpretation of Metaphor2023Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this essay is determining and describing some of the semantic domains of the concept of action. Action belongs to the type of abstract nouns with unclear semantic domains. In other words, there are difficulties in determining the precise semantic patterns that the word ‘action’ refers to. In order to shed light on the semantic domains of action, a collection of metaphors using words for body parts has been studied. In metaphor, action can be denoted, described or used to denote or describe something else. That means semantic references to actions can be contained within metaphoric expressions, not the least in metaphors applying words for body parts. This study focuses on hands, feet and fingers. Their respective conceptual models are analysed, to see how they pertain to action as a phenomenon. The discussion subsequently identifies the semantic patterns that relate to how these body parts are conceptualised in the English language. The semantic domains inferred are related to neuropsychology, in order to show how similar patterns have been identified and described in relation to action. The conclusion of this essay is that the semantic domains of space, time, motion and intention are referred to as integral to the meaning of action. In other words, that which is denoted by the word ‘action’ is a movement that occurs in a conceptual space and time, with an intention. As the study shows, also metaphors that describe or denote inactivity adhere to this pattern in reversed form.

    Download full text (pdf)
    Henrik Westerdahl on the semantic domains of action
  • Wahoub, William
    What is the Decision-Making Process for Swedish Consumers Regarding the Sustainable Automobile Market?2023Independent thesis Basic level (degree of Bachelor), 180 HE creditsStudent thesis
    Download full text (pdf)
    fulltext
  • Axelsson Berglund, Wera
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Bellman, Thea
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Den journalistiska konstruktionen av klimatmigration: En kritisk diskursanalys om klimatmigranters framställning i svensk nyhetsrapportering2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Climate migration (climate refugees) has been debated in Sweden and globally over the past few decades. This paper is a critical discourse analysis of the presentation of climate migration in Swedish news media, using Fairclough's three-dimensional model as the foundation. The study aims to identify and analyze the different discourses surrounding climate migration that are presented in news media. This critical discourse further intends to analyze how these discourses are constructed in news articles. By reviewing seven articles from various Swedish newspapers, we have identified three discourses within the phenomenon of climate migration. These discourses revolve around portraying climate migration as a problem, a potential solution, and a complex economic injustice. Based on constructive journalism, the discourses are constructed both with a negative and consequence-focused approach but also emphasize solutions that advocate a humanitarian point of view. Furthermore, we have identified that these constructions advocate an impatience regarding the situation directed towards those in position of power.

    Download full text (pdf)
    fulltext
  • Möller, Emma
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Leithe, Malin
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Mode, Medvetenhet och Miljö: Kvalitativ studie om Djerf Avenues hållbarhetskommunikation och dess påverkan på varumärkesidentitet.2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    AbstractAuthors: Emma Möller and Malin Leithe

    Title: Fashion, Awareness and Environment - Qualitative study on Djerf Avenue's sustainability communication and its impact on brand identity.

    Language: Swedish

    Pages: 56

    By examining Djerf Avenue, an influencer-owned fashion brand, this qualitative study aims to explore the role of sustainability communication and its impact on female consumers' perceptions and attitudes. The study addresses a knowledge gap by focusing on the interaction between brand identity and ecological sustainability communication, providing a deeper understanding of the role of influencer-owned brands in sustainability marketing communication and its effects on consumer behavior. 

    The study utilized a qualitative method with interviews of eight female consumers who follow Djerf Avenue on Instagram and have purchased from the brand. These interviews were thematically analyzed with the support of theoretical frameworks such as green market communication and Aaker's brand identity model. The results of the study show that Djerf Avenue's communication strategies, which emphasize timeless design and sustainability measures, shape consumers' view of the brand and their purchasing behavior. The study highlights a certain skepticism about the brand's credibility in sustainability communication.

    The results indicate that influencer communication, especially from Matilda Djerf, plays a central factor in forming consumers' perception of sustainable fashion and their buying habits. Djerf Avenue, as an influencer-owned brand, faces the challenge of striking a balance between economic incentives and authentic sustainability communication, necessitating transparency and credibility to avoid skepticism and credibility issues. In conclusion, provides valuable insights into how influencer-owned brands like Djerf Avenue should handle their sustainability communication to meet consumers' growing awareness and expectations regarding environmental issues within the fashion industry.  

    Keywords: Djerf Avenue, ecological sustainability, brand identity, Matilda Djerf, green marketing communication

    Download full text (pdf)
    fulltext
  • Niva Runberg, Wilma
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Ek, Evelina
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Varumärket H&M i sviterna av en hållbarhetskris: En kvalitativ innehållsanalys av hur H&M via vdn Helena Helmersson kriskommunicerar i fallet om “Klädinsamlingen som blir sophögar2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    2023 kunde Aftonbladet avslöja en granskning med motsägande information kring H&Ms annars utstickande hållbarhetsarbete. Det framkom i granskningen att H&Ms klädinsamling som har kommit till att bli den största i världen inte återanvänder eller återvinner kläderna på det sättet som utlovas och att flera av plaggen hamnar på platser, som världens värsta dumpningsplats i Benin. Krisen utifrån ett kommunikationsperspektiv blir således intressant att undersöka för att se hur ett multinationellt företag som H&M kriskommunicerar när deras annars utstickande varumärkesprofilering som grön ledande aktör på marknaden ifrågasätts. Följande studie syftar därav till att undersöka varumärket H&Ms kriskommunikation via tre uttalanden kring denna kris av vdn Helena Helmersson. Detta kommer göras med hjälp av en kvalitativ innehållsanalys för att besvara studiens två forskningsfrågor och uppfylla studiens syfte. Analysen använder Image repair theory och Situational crisis communication theory för att analysera studiens material genom att koda och kategorisera. Begreppet greenwashing applicerades vidare för att kunna synliggöra kommunikationens budskap. Studien kom fram till att Helmersson inte använder sig av de rekommenderade försvarsstrategierna utan använder sig istället av enkelt förnekande, goda avsikter, bolstering, hänvisa till ett högre syfte och attack. Vidare kom studien vidare fram till att Helmerssons kriskommunikation kan förstås i dimensionera av greenwashing som ett underliggande budskap. 

    Download full text (pdf)
    fulltext
  • Thelander, Mimmie
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Martinsson, Malin
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Kvinnliga artisters dilemma: En kritisk multimodal diskursanalys av hur den postfeministiska diskursen och objektifiering visar sig i kvinnliga artisters musikvideor2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med studien var att undersöka hur objektifiering och postfeministisk diskurs visar sig i musikvideor av två sverigebaserade inflytelserika kvinnliga popartister: Veronica Maggio och Miriam Bryant. Materialet som analyserats är en musikvideo av vardera kvinnlig artist. Det teoretiska ramverket består av objektifieringsteori, postfeministisk teori och populär feminism. De valda teorierna har bidragit med förståelse till hur fenomenen visar sig i musikvideorna. Studien utgick från en komparativt kvalitativ metod tillsammans med den multimodala kritiska diskursanalysen (MCDA). MCDA:s verktyg har identifierat de visuella och lexikala valen som gjorts. Valen visade på hur artisterna och musikvideorna förhöll sig till objektifiering och postfeministisk diskurs och om de upprätthöll dessa fenomen. Resultatet visade att både Bryant och Maggios låttexter hade en avsaknad av sexuellt innehåll, men trots det återfanns det anspelning på sex i det visuella innehållet. Postfeministiska inslag förekom och artisterna vill framstå som starka och självständiga och inneha kontroll över sina egna kroppar, samtidigt som det framkom att det inte alltid är fallet. Deras musikvideor upprätthöll objektifiering och sexuell objektifiering av kvinnor. Slutsatsen av studien var att Maggio och Bryant agerade utefter det som beskrivs av postfeminism och populärfeminism som problematiskt, då kvinnors kontroll över sig själva baseras på deras kropp och utseende tillsammans med deras agerande. Vidare forskning som lades fram som förslag var att studera svenska kvinnliga artister på den internationella marknaden för att se om det finns någon skillnad där i objektifiering och hur den postfeministiska diskursen uttrycker sig. 

    Download full text (pdf)
    fulltext
  • Åkerblom Svensson, Louise
    Jönköping University, School of Education and Communication.
    “That’s What She Said”: A Linguistic Analysis of Language and Gender Differences in the TV Show The Office2024Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Concepts such as “women’s language” and “men’s language” suggest differences between how men and women speak, often concerning stereotypes. However, some research within the field of linguistics presents evidence showing little or no difference. This study aims to investigate linguistic differences between male and female characters, respectively, in The Office and analyze whether these findings correspond with, or challenge stereotypes associated with “men’s” and “women’s language”. Specifically, the analysis focuses on the lines assigned to the male and the female characters, respectively. The data was retrieved by closely watching eight episodes from two seasons and transcribing the lines spoken by male and female characters. The research methods employed are qualitative conversational analysis (CA) and quantitative content analysis. The results reveal several differences between how the male and the female characters speak in The Office. The female characters’ lines exhibit linguistic features associated with “women’s language” and lines borne out by the male characters are characterized by linguistic features typical of “men’s language”. Furthermore, these differences seem to correspond with stereotypes of gendered language features. In conclusion, the study suggests that the TV show adheres to stereotypes, potentially reinforcing stereotypical characterizations of how men and women speak. Additionally, this study suggests further research in the field of gender and language within TV shows to explore differences and the effects of these.  

    Download full text (pdf)
    fulltext
  • Public defence: 2024-04-05 13:00 Hc218, Jönköping
    Blom, Karen Ann
    Jönköping University, School of Education and Communication, HLK, Sustainable Societies (SUS).
    Ordinary people, meaningful pasts – Negotiating narratives in public pedagogical spaces of family history research2024Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    This dissertation examines three family history research experiences as public pedagogical spaces, analysing the narratives presented and participants’ negotiations with these. In the context of enhanced digitalisation and rapidly developing technologies, disturbances in the form of pandemics, hackers, and wars remind us of the instability of the present, raising existential questions and reinforcing the desire to anchor oneself in the past. Despite this growing interest, academic research focusing on family history is sparse. This dissertation project is unique in its focus on a Swedish context, the selection of three specific family history experiences as case studies, and its use of a public pedagogical perspective examining relational learning beyond formal institutions intrinsically woven within the fabric of society.

    This dissertation uses three case studies as reflections of more extensive experiences of the phenomenon of interest in family history and the past. These include the Swedish family history television series Allt för Sverige’s previous contestants’ narratives, the results from four genetic ancestry testing companies, and participants’ narratives from two Swedish non-formal family history research courses. Analysing these further within this compilation dissertation engages a conceptual framework consisting of Rüsen’s historical narrative typology, Hall’s decoding/encoding model, and Ellsworth’s use of Public Pedagogy as relational and facilitating transitional spaces for knowledge in the making. An emphasis on the process of pedagogy, rather than the product of knowledge, is prominent in this hermeneutic phenomenological study and reflects the concept of Bildung as the cultivation of the whole person.

    The findings reveal a more complex picture of family historians, history, and family history research experiences than what is often portrayed. Participants deem not only the effervescent or exceptional findings and activities valuable, but the everyday banal is perceived as significant and contributes to the development of understanding and meaning. Moreover, regardless of the physical site of the experience, the infused pedagogical intent is illustrated through participants’ interactions and negotiations. In a field surrounded by rock walls their ancestor built, discovering a relative had only five spoons in a testament, or examining a deep map to trace the movements of ancestors all provide opportunities to juxtapose, confirm, and/or challenge previous knowledge with new information and experiences, reiterating the extensive reach of public pedagogy.

    Despite narratives presenting conflicting depictions of the past, participants of this study demonstrate agency in their negotiations, resulting in enhanced empathy and enriched historical consciousness. By exploring these family history research experiences as pedagogical spaces, this dissertation provides a more nuanced understanding of the broader field of public pedagogy and contributes new insights from Swedish and participants’ perspectives to the growing body of research on family history. It highlights the potential and benefits of examining the small, seemingly insignificant, everyday items and events. Moreover, it contributes a more comprehensive illustration of the seepage/pervasiveness of public pedagogy as complex and relational.

    Download full text (pdf)
    Full-text
    Download (png)
    Cover
  • Aronsson, Alexander
    Jönköping University, School of Engineering.
    Effektivisering av SAQ 5.0 för SME:s: Att möta utmaningarna inför SAQ 5.0 hos Företag X och svenska SME:s2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The current global changes and regulations in sustainability have a direct impact on suppliers to the automotive industry. Therefore, it is crucial for suppliers to the automotive industry to proactively monitor developments to avoid risking their competitiveness. This involves an increased focus on documentation and compliance with sustainability policies and certifications.

    Company X is a family-owned company located in Gnosjö, operating for nearly 80 years and supplying products to the automotive industry, among other sectors. The company specializes in industrial work and focuses on machining (turning and milling). To remain competitive and, above all, relevant for at least another 80 years, they strive for continuous development to meet customer demands. The guiding philosophy is to operate within the ”Global Automotive Sustainability Guiding Principles”, which clarify the automotive industry ́s expectations regarding sustainability efforts from their suppliers. In late 2022, Drive Sustainability, responsible for creating and maintaining the Self-Assessment Questionnaire (SAQ), raised the requirements from SAQ 4.0 to SAQ 5.0. The consequence of not being approved before June 2023 is the inability to initiate new business as a supplier to Scania.

    The thesis was conducted at Company X with the aim of investigating what is required for Business X to upgrade from SAQ 4.0 to SAQ 5.0. This involved identifying any gaps in the company’s environmental and quality management systems in relation to the SAQ portal. The project also aimed to examine whether the current quality and environmental management system needs adjustment to better reflect data in the SAQ portal. The main task of the author was to explore possible solutions to help Company X and other SMEs implement the SAQ process in a resource-efficient manner.

    To achieve the study ́s purpose, an analysis of the documentation in the company ́s environmental and quality management systems in relation to the SAQ portal was conducted. This analysis was used to identify the resources required to meet the requirements in the SAQ. Based on the formulated research questions, gaps in the company ́s environmental and quality management systems were identified concerning the SAQ portal. Additionally, proposals and arguments were provided for adjustments to the current management system.

    The result of the thesis was that Company X acted on the suggestions and was approved in SAQ 5.0 with a fulfillment rate of 81%, compared to the previous score 79% in SAQ 4.0. The model presented in the analysis of the SAQ scoring system can also be utilized by other SMEs to implement the SAQ process in a resource-efficient manner.

    Download full text (pdf)
    fulltext
  • Torstensson, Catharina
    19881025-2000.
    Variationsteorin som stöd för lärande: En Learning Study om elevers lärande kring matematikinnehållet bråk2023Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Download full text (pdf)
    fulltext
  • Johansson, Tomas
    et al.
    Jönköping University, School of Health and Welfare.
    Nord, Rickard
    Jönköping University, School of Health and Welfare.
    Vad får socialsekreteraren att stanna kvar?: Arbetsmiljöfaktorer som leder till personalretention inom myndigheten barn och unga2024Independent thesis Basic level (degree of Bachelor), 15 credits / 22,5 HE creditsStudent thesis
    Abstract [en]

    Title: What makes the social worker remain? - Work environmental factors leading to retention of personnel within the authority of children and youth

    Authors: Tomas Johansson & Rickard Nord

    Supervisor: Karl Hedman

    The purpose of this study is to examine the health factors that experienced social workers value in their workplaces. This is to create a clearer picture of what it is that creates a good working environment and a healthy workplace. The study is based on qualitative semi-structured interviews with social workers in the Swedish Agency for Children and Youth. The study is based on an abductive approach, which means a combination of inductive and deductive approaches. The study has analysed collected data based on a thematic analysis, which means that transcripts of the interviews have been analysed with the aim of establishing themes that are relevant to the study's purpose and questions. The study finds that four themes are relevant: peer support, benefits, trust-based leadership and work motivation. According to the study, these four factors are important in a workplace in contributing to a positive work environment. These themes are raised in response to the high workload experienced by social workers and these factors mitigate the stress levels otherwise associated with a high workload over a long period of time. The high workload is also briefly highlighted in relation to New Public Management and the negative aspects that follow the method. For organisations around the country, these stressors are a well-known problem, working with scarce resources, sick leave and the constant training of new staff. They undergo regular organisational changes in the hope of finding solutions to this problem. This study is a contribution to this search for solutions.

    Download full text (pdf)
    Vad får socialsekreteraren att stanna kvar? - Arbetsmiljöfaktorer som leder till personalretention inom myndigheten barn och unga
  • Andersson, Jenny
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    West, Evelina
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Matriarkatet i Barbie: Jämställd idyll eller överdriven dystopi?: En tematisk analys ämnad att studera unga kvinnors och mäns uppfattningar av omvända genusstrukturer i Barbie 2023.2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to research how young women and men aged 20-29 studying at Swedish universities, perceive the reversed gender structures in the film Barbie (Gerwig, 2023). This was done through semi-structured interviews which were then analysed with a thematic analysis. Afterwards, the perceptions of both genders were compared to each other to study what similarities and differences could be found. Many countries have a patriarchy, this contributes to inequality as the female gender is seen as subordinate while the male gender is seen as superior. When movies like Barbie gain traction, the patriarchy that society has normalized can be challenged. The media has power over the audience and can thus influence them on an individual level. If enough people are affected, it can create perceptions in entire societies.

     

    The study showed that in the women's analysis there were two primary themes: Oppressive patriarchy & equal matriarchy and The subordinate perspective. Furthermore, three secondary themes could be identified: Simplified understanding of the problem, Negative feelings, and Exaggerated portrayal. With the men, two primary themes could be seen: Extreme exaggeration and Contradictory views. The secondary themes that could be identified are: The hierarchical perspective and Historical connections. It is also possible to see several similarities and differences in the perceptions of both genders. For example, a similarity was how both genders did not relate to the characters that represent their gender, but they related to the characters that had the same position of power that they themselves have in reality. An example of a difference between the genders was how the men's opinions differed while the women's opinions were more similar to each other.

    Download full text (pdf)
    fulltext
  • Granrot, Emil
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Victor, Alida
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Medietidningarnas AI-porträtt: En kvantitativ innehållsanalys av hur AI skildras i tidningarna Resumé och Dagens Media2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to examine how AI is framed in Swedish news media oriented toward media and communication. This is achieved by studying the magazines Resumé and Dagens Media´s articles about AI. This study examines which frames can be found in the articles and if the magazines manage to fulfill recommended guidelines created by UNESCO on how journalists should report on AI. The frames that are examined are social progress, Pandora´s box, economic development/competitiveness, outcome frame and temporal frame. It is also examined how often AI replaces a task.  The UNESCO guidelines that are examined are the limitations of AI, the human labor behind AI, country, other voices, suggestive images and environmental aspects. The theoretical frameworks the study is built upon are framing theory and technological determinism. The study´s results show that Resumé and Dagens Media tend to portray AI as something desirable by describing the consequences of using AI as something the reader will benefit from. AI is also portrayed as a technology that will, completely or partially, replace tasks within the media industry. The variables that derive from the UNESCO guidelines generally occur less. The result shows that the magazines portray AI as a technology that can evolve by itself, cannot be controlled, have few limitations, does not get much critique, does not affect the environment, and can be equated with a human being. Therefore, the theory technological determinism is applied by the magazines, especially the types that are called justificatory and normative.  

    Download full text (pdf)
    fulltext
  • Falk, Emelie
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Olsson, Anna
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    "That’s what abusers do, not victims": En kvalitativ innehållsanalys av Johnny Depps fans kriskommunikation på sociala medier under rättegången Depp vs Heard.2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In the aftermath of #MeToo, Amber Heard chose to share her experiences of sexual abuse and violence in the relationship with Johnny Depp in an article. Depp denied the allegations and claimed that the accusations were fabricated and therefore chose to sue Heard for defamation. The defamation trial between the ex-spouses began in 2022 and received much attention since it was broadcast live to the public. The lawsuit quickly went viral on social media where Depp's fans constructed and spread favorable narratives on Depp's behalf in order to restore his reputation. The purpose of the study is to examine, from a gender perspective, how fans of a public figure crisis communicated on social media during an ongoing trial following accusations of intimate partner violence. This is achieved by a qualitative content analysis where posts published by Depp's fans during the trial are analyzed based on the theories of postfeminism and Image Repair Theory. The study concluded that both Depp and Heard are portrayed based on male and female attributes to relate to the roles of victim and perpetrator more clearly. Heard is blamed and mocked, while Depp is celebrated and respected. Furthermore, there are also narratives that connect to misogynistic ideas that are hidden by, for example, discussions about equality and can be seen as a backlash against feminist successes.

    Download full text (pdf)
    fulltext
  • Andersson Karlsson, Viktor
    et al.
    Wood, Joanna
    Alkohol, webbsidor och studenter: En kvalitativ studie om hur svenska lärosäten kommunicerar kring alkoholkonsumtion2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Download full text (pdf)
    fulltext
  • Telles, Vendela
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Eliasson, Amanda
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    “Det är som gjort för att man ska köpa”: En kvalitativ studie som undersöker hur kvinnliga studenter uppfattar att opinionsledare påverkar deras klädkonsumtion2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This study aims to create a deeper understanding of how female students perceive that opinion leaders influence their clothing consumption. The study investigates why the selected target group chooses not to consume second hand clothing. This is of interest considering the increased awareness of the clothing industry's negative environmental impact and the increased popularity of buying second hand clothes. It is essential to investigate this based on opinion leaders, as it can have an impact on people's consumption. To achieve the purpose of the study, three questions have been formulated. The first question is about which factors female students perceive influence their decisions regarding clothing consumption. Question two is about how they perceive that opinion leaders have an impact on their values and identity. The third question concerns what kind of connection there is between female students' opinion leaders and their choice to refrain from consuming second hand clothes. The study's method is based on a qualitative investigation in the form of interviews that have been transcribed, coded and structured based on a thematic analysis. The target group includes eight female full-time-students who do not consume second-hand clothing. The result has been analyzed based on two theories: two-step flow and means-end chain. The study's results show that the main factors that the target group indicated influence their clothing purchases are finance, social media and marketing. Female students perceive that opinion leaders can have a certain influence on both values and identity. The results also show that there are several connections between female students' opinion leaders and their choice not to consume second hand clothes, for example opinions and values regarding second hand clothes. 

    Download full text (pdf)
    fulltext
  • Käll, Josefin
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Hajra, Lulzim
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Smygrasism i Sverige: En diskursiv analys om konstruktionen av smygrasism i svenska medier2023Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis focuses on the quiet racism of Swedish news channels and analyzes the language used. The aim is to explore how quiet racism is constructed and portrayed, using two Swedish news channels, Skånska Dagbladet and Expressen, using a total of 12 articles combined. The study uses a discourse analysis as well as the framing theory as tools to reach the purpose with the thesis. From a discourse perspective, language is considered to play a role in people's experiences of the world and how they behave towards their fellow humans. It is also through discourses that our social and political world is formed causing it to have an important role of study when interpreting information regarding news and racism. The thesis has a main purpose: 1) to investigate how the construction of quiet racism is practiced in two different news channels as well as a sub-purpose 2) to perform a method review on the quantitative model SCM usage in a qualitative study. The study uses muslims as the research subject where muslims in relation to racism has been problematized. The chosen articles that have been analyzed are related to the controversial and much discussed burnings of the islamic holy script, The Quran, in Sweden in order to add to the societal relevance. The results demonstrate that there are three main themes that show quiet racism in the previously named news channels. These three are: 1) Muslims as scapegoats, 2) “Us versus them” and, 3) Bad associations (paint everyone with the same brush). The result also brings to light how the news channels promote quiet racism through these themes by actively choosing to describe muslims with an aggressive attribute, as well as, describing them as a threat to the country's democracy.

    Download full text (pdf)
    Smygrasism i sverige
  • Lundholm, Linnea
    et al.
    Petersson Miedzik, Kajsa
    Nu har han skitit i det blå skåpet!: En kvalitativ diskursanalys av svenska nyhetsmediers bidragande till cancel culture2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    In relation to the current media development, the phenomenon of cancel culture has increased in relevance. It emerged on social media but takes place in both digital and traditional media today. A well-known Swedish case of cancel culture occurred in the spring of 2020 when Paolo Roberto purchased sexual services. He publicly confessed to it on Instagram, which generated attention from news outlets that led to his cancellation. The purpose of the study is to investigate if news outlets can contribute to cancel culture. This will be done by analyzing Swedish news outlets’ way of reporting about the case of Paolo Roberto.

    Two articles each from three different Swedish news outlets were analyzed: Aftonbladet, Dagens Nyheter, and Expressen. This was done using critical discourse analysis. We then applied the theories critical theory and the framing theory to the result. The study found that news outlets contribute to cancel culture through framings. We found both similarities and differences between the articles, for example regarding neutrality and wording. Furthermore, we found tendencies in the reporting that could contribute to cancel culture, for example through quotes, headings, and framings. Moreover, all the articles showed an underlying economic interest and moral standpoints.

    Download full text (pdf)
    Lundholm & Petersson-Miedzik C-uppsats HT23
  • Karlström, Emma
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lundman, Moa
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Skandalkyssen i fotbolls-VM: En kvalitativ innehållsanalys av kriskommunikationen i Rubiales tal 2023.2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The study examines the crisis communication of football personality Luis Rubiales in relation to the media-covered scandal that occurred during the 2023 Women's World Cup when the Spanish women's national team emerged victorious. During the medal ceremony, Luis Rubiales, the then-president of the Spanish Football Federation, took hold of player Jennifer Hermoso's head and kissed her on the mouth. Later, Hermoso revealed that the kiss was non-consensual, leading to a media frenzy surrounding Rubiales' actions. The purpose of the study is to examine how a person with significant power in the football world utilizes crisis communication to rebuild their reputation. The study employs a qualitative content analysis and draws on the Image Repair Theory and aspects of Foucault's theory of power. The analysis focuses on a transcription of Rubiales' speech during a 2023 press conference, translated from Spanish to Swedish and transcribed.

    The study's results show that Rubiales employs several defense strategies in his crisis communication and often leverages his position of power to insert himself into another existing discourse advantageous to him. The analysis reveals that the strategies of excuse, downplaying the offensiveness of the event, and denial are present in the text, in various ways and to varying degrees. Rubiales attempts to rebuild his reputation in various ways, as evidenced by interpretations of how different strategies can be applied to his speech. By applying Foucault's theories on discourses, the analysis also demonstrates that Rubiales shifts from the current discourse and inserts himself into other discourses to cast the event in a favorable light. This reshaping of the discourse occurs frequently in the speech, influencing the construction of truth in the event.

    Download full text (pdf)
    fulltext
  • Claesson, Nora
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Persson, Lisa
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Visuella komponenter som sätter tobaksfria nikotinprodukter i centrum: En kvalitativ semiotisk bildanalys med kompletterande textanalys av Vont, Volt och Zone X visuellla kommunikation på Instagram2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The following study examines the communication of less established tobacco-free nicotine companies on Instagram. The purpose is to investigate, within the research field of marketing communication, the visual communication and complementary textual elements on Instagram and which communicative strategies the companies use. Our study examines visual communication on Instagram and is based on the companies Vont, Volt and Zone X’s 20 most recently published images on Instagram. The structure of visual communication in the tobacco industry is examined to see which components contribute to the aesthetic expression of the image and the identity of the brand. The result wants to contribute with a new perspective to gain a broader understanding of how the structure of visual communication can be a contributing factor to why the consumption of tobacco-free nicotine products has increased among women. This is carried out through a semiotic image and text analysis and anchored in theories of identity creation, Symbolic brand strategies, trends and color psychology. Using the above method and theory, the results of the study show that the visual communication contains components that can be linked to current trends and to strategies based on creating an emotional connection with the recipient. The results also display that the product being marketed is portrayed as part of a context or as an accessory. Furthermore, it appears that the visual communication was more based on storytelling or being aesthetically pleasing, instead of emphasizing the product's functionality or being informative. Overall, it was not possible to draw any general conclusions that the visual communication of all companies was more directed to a female target group.

    Download full text (pdf)
    fulltext
  • Flygare, Hugo
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Willför, Oliver
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Saudiarabien - Fotbollens nya Mecka: En kvalitativ textanalys av svensk och saudisk sportjournalistik2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Football is the world's most practiced sport. Historically, countries worldwide have employed the positive attributes of sports as a means of propaganda to present a more favorable image of their nation to a global audience. Recently, countries such as Russia, China, Qatar, and now Saudi Arabia have been accused of sportswashing. Football star Cristiano Ronaldo became the first to depart from European elite football and move to the untested Saudi Professional League, with several elite European players following suit. In 2023, voices emerged, accusing Saudi Arabia of sportswashing and questioning the underlying motives. Research acknowledges the prevalence of sportswashing in contemporary times, yet there is a dearth of studies examining sports journalism's coverage of it. This thesis explores how the sports journalists of Swedish Expressen and Saudi Arab News cover the substantial investments in the Saudi Professional League. The empirical material comprises a total of 20 articles, evenly sourced from respective news outlets. These articles underwent a comparative qualitative text analysis. Given Saudi Arabia's geographical location within the historical Orient, it is pertinent to analyze how Western sports journalism reports on football in Saudi Arabia through the theoretical lenses of orientalism and eurocentrism. Furthermore, the study explores how Saudi sports journalism legitimizes itself through the perspectives of occidentalism and ethnocentrism. The study's findings reveal that Expressen incorporates elements of both orientalism and eurocentrism in their articles. In response to European football leaking top footballers to Saudi Arabia, Expressen resorts to both orientalist and eurocentric criticism in its arguments. In an attempt to reaffirm European superiority and diminish the emerging influence of Saudi Arabia. Conversely, Arab News predominantly employs ethnocentric arguments to position Saudi Arabia among the absolute global elite without substantial scrutiny.

    Download full text (pdf)
    fulltext
  • Vestman, Mathilda
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Hyltse, Wilma
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Barbie, en feministisk produkt?: En multimodal kritisk diskursanalys av hur kön och stereotyper representeras i filmen Barbie.2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Studien undersöker hur filmen Barbie, som är en feministisk produkt med ironiska inslag, gestaltar feminina respektive maskulina könsroller och på vilket sätt filmen upprätthåller alternativt motsätter sig stereotyper som finns för män och kvinnor. Med utgångspunkt i samhällets normer och föreställningar om kön, syftar studien till att undersöka filmens roll i upprätthållandet eller motsättningen av dessa normer. Filmens påstådda feministiska karaktär sätter krav på hur materialet reproducerar stereotypa könsroller. Filmen utspelar sig i de fiktiva världarna Barbie-land där kvinnorna besitter makten och Ken-land där männen bestämmer, samt i den verkliga världen. Filmen är utformad ur ett ironiskt perspektiv där de driver med de normer som existerar. Den metod som har tillämpats i studien för att uppnå syftet är en kvalitativ ansats med ett multimodalt kritiskt diskursperspektiv.

    Resultatet från studien visar att både kvinnliga och manliga karaktärer upprätthåller stereotypa yttre attribut men motsätter sig personlighetsrelaterade egenskaper som går utanför de stereotypa parametrarna. Samtidigt som materialet inkluderar en varierande uppsättning egenskaper för respektive kön kan det konstateras att de yttre attributen som representeras av karaktärerna upprätthåller könsstereotypiska ideal och en sexualiserad roll. Idealen som framställs i filmen blir synliga trots hur de ironiska verktygen skapar en förlöjligad roll för att ge effekt. De diskurser som har framkommit i analys- och resultatavsnittet har sitt ursprung i existerande könsnormer. Dessa mönster har kunnat belysas genom användningen av en metodologisk ram baserad på en multimodal kritisk diskursanalys.

    Download full text (pdf)
    Barbie, en feministisk produkt?
  • Lundberg, Ella
    et al.
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Malmberg, Ida
    Jönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Influerad av influencers: En kvalitativ studie om unga kvinnors syn på influencers kommunikation på sociala medieplattformar med fokus på impulsköp och miljöaspekter2024Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis analyzes how young female students aged 20–25 perceive influencer marketing communication on social media and its correlation with their impulsive purchases within the fast fashion industry. The study involves eight interviews to gain an understanding of these consumers' behavior during impulse purchases. Furthermore, it explores the marketing communication of influencers and the environmental awareness of the respondents. Previous research reveals a paradox between heightened environmental consciousness and increased consumption of fast fashion. Influencers, as influential actors in marketing communication, impact consumer behavior through authentic interactions and reviews, fostering an environment conducive to impulse buying, especially with time-limited offers and discounts. Despite the digital era's promotion of impulse buying, previous studies reveal a lack of detailed research on impulse purchases driven by influencers' marketing communication within the fast fashion realm.  The results suggest that influencers play a central role in creating emotional connections that drive impulsive purchases. Despite respondents' general awareness of the industry's adverse environmental impact, sustainability aspects are seldom prioritized in impulse purchases based on influencers' communication. The conclusion is that influencers' marketing communication significantly impacts impulsive purchases among young female students, but sustainability is not emphasized enough to raise environmental awareness. There's potential for influencers to promote sustainability within fast fashion by integrating these aspects into their communication, fostering positive changes in consumers' impulse buying behavior. 

    Download full text (pdf)
    fulltext
  • Kronberg, Gustav
    Jönköping University, School of Education and Communication.
    ”Fantastiskt! Dom spelade nästan som grabbar.”: Damfotboll i svenska dagstidningar mellan åren 1967–19732024Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this essay is to examine how women´s football is described in Swedish newspapers, focusing on the use of vocabulary in the articles between the years 1967–1973. The essay´s theoretical framework is based on Yvonne Hirdman’s theoretical thinkings of gender and gender contracts. The method is based on text analytical tools with a linguistic focus. The study´s material consists of Swedish newspapers archived at ”Kungliga biblioteket”. Ten articles were selected from each year within the 1967-1973 timeframe, resulting in a total of 69 articles for the entire study. One of the main conclusions of the study is that women who played football before and after integration into the Swedish Football association were marginalized compared to men and men’s football. The language use in the articles also underwent changes between the years 1967-1973, establishing a consensus on how women were referred to in the articles. From 1967-1971, women who played football were named with a total of ten different synonyms of women, however by the years 1972-1973, when women´s football became integrated into the Swedish Football association, the language use shifted to exclusively name female football players as women or girls. There was also no comparison between women’s- and men’s football during 1972-1973. Most newspaper exhibited a positive stance toward women’s football, but they did not perceive the sport as equal to men’s football.

    Download full text (pdf)
    fulltext
  • Fahlström, Kim
    Jönköping University, School of Education and Communication.
    Avlägsna, bevara eller avväga?: En argumentationsanalys av debatten kring Anders och Gustaf Retzius2023Independent thesis Advanced level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Studying what eugenics was and other subjects that could be tied to this is nothing new. However, there are still gaps in the research field that need to be filled. One of these concerns critical debates, for example using person-based names on lecture-halls and buildings. The purpose of this study was to investigate what themes and lines of conflict could be identified in the debate around the historical heritage after Anders and Gustaf Retzius, two previous researchers. The study analyzed the overall society’s debate within the Swedish daily press. The study used argument analysis as its method and included a total of 15 articles. The theoretical framework of this study included descriptions of how memory can be used in various ways such as organizing one’s history and what part it could play in for example debates concerning changes like removing memorials. The results of the present study for example showed that one theme and line of conflict in the debate concerned how involved Anders and Gustaf Retzius were in the Swedish eugenics, since this according to various parts of the chosen works could be viewed in different ways. The study concludes that the debate is multi-layered and could be viewed from many different perspectives. 

    Download full text (pdf)
    fulltext
  • Blom, Karen Ann
    et al.
    Jönköping University, School of Education and Communication, HLK, Sustainable Societies (SUS).
    Rostedt, JosefinJönköping University, School of Education and Communication, HLK, Practice Based Educational Research, Preschool Education Research.Alvén Sjöberg, JensJönköping University, School of Education and Communication, HLK, Media and Communication Studies.
    Lärande och kommunikations doktorandsymposium 2023: Abstrakt bok2023Conference proceedings (editor) (Other academic)
    Abstract [sv]

    Förord:

    Lärande och kommunikations doktorandsymposium 2023 organiserades av HLKs Doktorandpodd. Symposiets syfte var att kommunicera och synliggöra specifikt HLK´s doktoranders pågående forskning i sitt lokala sammanhang.

    Villkoret för att få medverka vid symposiet var att doktoranderna skulle vara inskrivna vid någon av Högskolan förLärande och Kommunikations (HLK) forskarutbildningar samt ett på förhand inskickat abstract. Instruktionerna för de abstract vi frågade efter innehöll endast en begränsning av ord (150–300). Sedan var det upp till varje doktorand att utforma sitt abstract efter eget tycke och smak. Det är också dessa abstract som presenteras i den här boken.

    Symposiet gick av stapeln torsdagen 14 december 2023 och genomfördes i hybrid form. Charlotta Mellander, professor vid Jönköping International Business School (JIBS), var keynote speaker och berättade utifrån sina erfarenheter om alternativa möjligheter för forskare att nå ut med sin forskning till en bredare publik. Därefter presenterade tio doktorander sina forskningsprojekt. Efter varje presentation fick symposiets åhörare tillfälle till att ställa frågor. I vårt poddavsnitt 19 pratar vi mer om symposiet.

    Symposiet sponsrades med fika av HLKs doktorandorganisation men organiserades alltså av HLKs Doktorandpoddsmedlemmar Karen Ann Blom, Josefin Rostedt och Jens Alvén Sjöberg.

    Abstrakt boken ges ut av HLKs doktorandpodd vid Jönköping University och har designats av Jens Alvén Sjöberg.

    Download full text (pdf)
    Abstraktbok
    Download (png)
    Omslag
  • Bäckström, Huong Kerensa
    Jönköping University, Jönköping International Business School, JIBS, Accounting, Marketing, SCM, Informatics and Law.
    Navigating the Intersection: Cost Reduction and Sustainability in Logistics Strategies2024Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    Background:           Cost reduction in logistics is crucial for improving profitability and achieving continuous sustainability improvement. Companies aim to maintain margins through cost reduction strategies in logistics yet staying sustainable in competitive markets. 

    Purpose:                  The thesis analyses the impact of supply chain management cost reduction on sustainability as well as the other way around, particularly focusing on logistics cost cutting and their influence on efficiency improvement and long-term sustainability.

    Method:                   The research methodology involves qualitative research, including interviews with experienced professionals in the logistics field who have tackled cost reduction and sustainability.

    Conclusion:             Achieving sustainability in supply chain management necessitates the successful integration of logistics strategies and the implementation of cost-cutting measures. Companies can strike a balance between economic efficiency and sustainable practices by optimizing operations, minimizing waste, and adopting responsible approaches.

     

    Download full text (pdf)
    Huong's thesis